Case Study
From sell list to waitlist in 12 months — a complete brand repositioning and membership transformation in Costa Mesa, California.
“Mesa Verde’s revival proves that when communication, culture, and strategy align — growth follows naturally.”
Zack Bates, Founder & CEO
Established in 1959, Mesa Verde Country Club is a Costa Mesa institution built on a classic William F. Bell layout known for its walkable design and deep tournament history. But the club was facing a growing crisis.
The first step was securing member buy-in for a transformational capital project. We developed messaging and visual assets communicating long-term member value, and produced a transparent campaign tracking progress, design, and construction.
Secured overwhelming membership approval for a comprehensive clubhouse renovation — reimagined interiors, new outdoor patios, updated locker rooms, and expanded practice facilities.
We repositioned Mesa Verde around a new narrative: “Classic Golf Values, Modern Member Experience.” This wasn’t just a tagline — it was a complete rethinking of how the club presented itself to prospects and the community.
We built the systems and channels needed to reach the right prospects and convert interest into membership applications.
Schedule a complimentary consultation to discuss your club’s membership goals.
Schedule a ConsultationWithin 12 months of engagement launch, Mesa Verde Country Club transformed from a club with a growing sell list to waitlist-only status.
Restructured membership pricing and categories reflected the club’s enhanced value proposition and renovated facilities.
Brand repositioning and structured sales process attracted a younger professional audience to the club.
The club went from members wanting to leave to prospective members waiting to join — in just one year.
Membership strategy, capital project communication, pricing restructuring, and board-ready planning.
Brand repositioning, photography, messaging framework, collateral design, and visual identity refresh.
Website design, CRM implementation, email automation, social media campaigns, and prospect tracking.
Ready to transform your club’s membership trajectory? Whether you’re facing a sell list, declining demand, or need a complete brand repositioning, we’d love to connect.
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