Newport Beach Country Club

Case Study

Newport Beach Country Club

1,500 new members, $25M+ in membership sales, and a 900% increase in initiation fees — a transformation that redefined what a private club can become.

Newport Beach Country Club’s transformation proves that when you combine visionary facilities with strategic membership marketing, the results can exceed every expectation.

1,500
New Members
$25M+
Membership Sales
600%
Membership Growth
900%+
Initiation Fee Increase

Reinventing a Traditional Golf Club

Newport Beach Country Club needed to evolve beyond its identity as a traditional golf club and attract a wider, more diverse membership base. The challenge was clear: reinvigorate the club’s appeal while honoring its heritage and community roots.

  • Membership sales had stalled and demand was declining
  • The club’s facilities and brand no longer matched market expectations
  • Competition from newer lifestyle-oriented clubs was intensifying
  • A bold vision was needed to transform the member experience
Newport Beach Country Club at sunset

A World-Class Clubhouse

The centerpiece of the transformation was a state-of-the-art 56,000 square foot clubhouse designed in a California Coastal Craftsman architectural style — a facility that would redefine the member experience.

2017 Golf Inc. Clubhouse of the Year

The new clubhouse features panoramic ocean views through floor-to-ceiling windows, native plant materials, stone and wood architecture, and verandas designed for California indoor-outdoor living.

Comprehensive Membership Strategy

Private Club Marketing implemented a full-spectrum membership strategy throughout the construction and development process — ensuring that membership momentum built alongside the physical transformation.

  • Pre-construction membership campaigns to build anticipation and secure commitments
  • Structured sales process with CRM integration for prospect tracking
  • Phased pricing strategy that captured value at each milestone
  • Ongoing member communication to maintain engagement during construction
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Beyond Golf: A Full-Lifestyle Destination

The transformation extended well beyond the clubhouse. The club broadened its amenity offerings to appeal to a wider range of members and their families — positioning Newport Beach CC as a complete lifestyle destination.

  • Fitness and wellness facilities for health-conscious members
  • Aquatics center and family-friendly programming
  • Elevated dining experiences and event spaces
  • Open, welcoming atmosphere with sustainable design features

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Unprecedented Growth

The combination of visionary development, strategic marketing, and disciplined membership sales produced results that exceeded all projections.

1,500

New Members Added

A 600% increase in membership, transforming the club from struggling sales to a waitlist-only model.

$25M+

Membership Revenue

Over $25 million in new membership sales generated through strategic pricing, phased campaigns, and structured sales.

900%+

Initiation Fee Growth

Membership initiation fees increased by over 900%, reflecting the transformed value proposition and market demand.

Awards & Accolades

Get Results Like Newport Beach

Ready to achieve transformational growth through strategic development and membership marketing? Every engagement begins with a complimentary conversation.

Phone 949.743.5793
Offices Los Angeles  •  Philadelphia  •  Jackson
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