Case Study
1,500 new members, $25M+ in membership sales, and a 900% increase in initiation fees — a transformation that redefined what a private club can become.
Newport Beach Country Club’s transformation proves that when you combine visionary facilities with strategic membership marketing, the results can exceed every expectation.
Newport Beach Country Club needed to evolve beyond its identity as a traditional golf club and attract a wider, more diverse membership base. The challenge was clear: reinvigorate the club’s appeal while honoring its heritage and community roots.
The centerpiece of the transformation was a state-of-the-art 56,000 square foot clubhouse designed in a California Coastal Craftsman architectural style — a facility that would redefine the member experience.
The new clubhouse features panoramic ocean views through floor-to-ceiling windows, native plant materials, stone and wood architecture, and verandas designed for California indoor-outdoor living.
Private Club Marketing implemented a full-spectrum membership strategy throughout the construction and development process — ensuring that membership momentum built alongside the physical transformation.
The transformation extended well beyond the clubhouse. The club broadened its amenity offerings to appeal to a wider range of members and their families — positioning Newport Beach CC as a complete lifestyle destination.
Schedule a complimentary consultation to discuss your club’s development and membership goals.
Schedule a ConsultationThe combination of visionary development, strategic marketing, and disciplined membership sales produced results that exceeded all projections.
A 600% increase in membership, transforming the club from struggling sales to a waitlist-only model.
Over $25 million in new membership sales generated through strategic pricing, phased campaigns, and structured sales.
Membership initiation fees increased by over 900%, reflecting the transformed value proposition and market demand.
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