As 2026 approaches, private ski club membership trends are shifting dramatically. Access alone no longer defines value; clubs must focus on year-round engagement, lifestyle amenities, and cultural stewardship. From expanded clubhouse experiences to wellness and family programming, top alpine clubs are rethinking how members interact with the property. Boards that embrace these trends and balance growth with intentional scarcity are positioning their clubs for stronger retention, healthier communities, and long-term stability.
