Club Development
City & Social Club Development
Establishing dynamic community centers where members forge connections, partake in engaging activities, and build memorable experiences — in the heart of the city.
Schedule a Consultation“Social club development is a journey toward establishing a dynamic community center where members can forge connections, partake in engaging activities, and build memorable experiences in spaces synonymous with sophistication, camaraderie, and cutting-edge design.”
City & Social Club Advisory
We partner with founders, investors, and operators to create urban club experiences that balance exclusivity with community — from concept through grand opening and beyond.
Concept & Positioning
Market analysis, competitive positioning, concept definition, and target demographic profiling to establish a clear identity in crowded urban markets.
Integrated Design
Interior design direction, F&B concept development, programming spaces, co-working areas, and event venues — crafted for the modern urban member.
Membership Strategy
Tiered membership models, corporate programs, founding member campaigns, pricing strategies, and waitlist management for high-demand urban clubs.
Cultural Programming
Speaker series, culinary events, art exhibitions, wellness programming, and social calendars that create the vibrant community members seek.
Technology & Operations
Member apps, booking systems, access control, CRM platforms, and the operational infrastructure that powers seamless urban club experiences.
Eco-Conscious Development
Green building practices, sustainable materials, energy-efficient systems, and waste reduction programs that align with the values of next-generation members.
Planning a city or social club?
Schedule a complimentary consultation to discuss your club concept and development goals.
Schedule a ConsultationWhat Sets Urban Clubs Apart
City and social clubs require a fundamentally different approach than traditional country clubs. We understand the unique dynamics of urban membership markets.
Community First
Urban members join for connection, not just amenities. We design experiences and spaces that foster genuine relationships — from intimate dining rooms to dynamic event programming.
Multi-Use Flexibility
City clubs must serve as workplace, social venue, dining destination, and retreat — often within a single floor plate. We plan spaces that adapt seamlessly throughout the day.
Brand as Currency
In competitive urban markets, brand perception drives membership demand. We build aspirational brand identities and curate the cultural programming that makes your club the place to be.
Social Club Expertise
Our team includes advisors with direct operating experience at the world’s most recognized urban clubs.
- Direct operating experience – Team members with leadership roles at Soho House, NeueHouse, h Club, and other premier social clubs.
- Multi-market perspective – We understand how city club models vary across LA, New York, Miami, Philadelphia, and emerging markets.
- Integrated strategy & creative – From membership models to brand identity, photography, and launch campaigns — all under one roof.
- Corporate membership programs – Proven frameworks for building corporate and partnership membership tiers that drive predictable revenue.
- F&B & programming expertise – Culinary concepts, event calendars, and cultural programming that create the energy members crave.
Trusted by Leading Private Clubs
Let’s Discuss Your Club Concept
Whether you’re launching a new social club, expanding to a new market, or reimagining an existing urban club experience, we’d love to connect.
Let's Talk
Ready to elevate your club?
Schedule a complimentary consultation to discuss your club's goals.
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