The Membership Council
A professional community for membership directors, marketing leaders, and general managers at private clubs, luxury resorts, and HNW-focused hospitality brands.
Apply for MembershipMember Benefits
Everything You Need to Lead
The Membership Council gives club professionals the resources, connections, and visibility that used to require decades of tenure or a Rolodex built from scratch.
Monthly Marketing Playbooks
Seasonal campaign templates, retention tactics, onboarding sequences, and content calendars designed for private clubs — ready to execute.
Peer Roundtables & Interviews
Monthly conversations with GMs, membership directors, and industry leaders. Real talk about what's working, what's not, and what's next.
Instagram Engagement Group
An exclusive group of membership and marketing directors supporting each other's content with authentic, professional engagement to boost reach and visibility.
Industry Benchmarking
Anonymous, aggregated data from clubs nationwide — average dues, attrition rates, waitlist sizes, marketing spend, and staffing ratios so you know where you stand.
Job Board & Career Tools
Exclusive access to private club job listings nationwide, plus direct referrals from PCM's network when our partner clubs and luxury properties are hiring.
Professional Credential
Add membership in a vetted community of HNW-focused professionals to your résumé. Signal to hiring clubs and luxury brands that you operate at a higher level.
Exclusive Member Benefit
Private Club Instagram Engagement Group
You've joined an exclusive group of membership and marketing directors managing Instagram for private clubs nationwide.
When a member shares a post, the group rallies — commenting from their club's account with authentic, professional, peer-to-peer engagement. The algorithm rewards it. Your reach expands. Your club looks connected.
Drop your link when you publish. Engage within 24 hours. That's it.
Resource Library
What's Inside Each Month
Actionable playbooks and frameworks built from years of advising private clubs, luxury resorts, and HNW-focused brands.
Spring Membership Drive Playbook
5-week campaign framework with email sequences, social content, referral incentives, and event concepts to convert spring inquiries into deposits.
Campaign TemplateMember Retention Audit Checklist
A 40-point diagnostic covering onboarding, engagement triggers, at-risk signals, and exit interview frameworks used by top-performing clubs.
RetentionInstagram Content Calendar for Clubs
30 days of post ideas, caption templates, story frameworks, and reel concepts tailored for private club audiences. Just customize and publish.
Social Media"Finally, a community that understands what it's like to market a private club. The playbooks alone are worth it — but the peer network is what keeps me coming back."Membership Director — Southeast Golf & Country Club
Membership
Choose Your Level
Both tiers include access to the community. Professional members get the full toolkit.
Community
- The Journal — monthly articles & insights
- Job board access — nationwide club listings
- One marketing playbook per quarter
- Community announcements & event invitations
- Member directory listing
Professional
- Everything in Community
- Monthly marketing playbooks & templates
- Instagram Engagement Group access
- Peer roundtables & expert interviews
- Industry benchmarking data
- Direct career referrals from PCM's 17,000+ network
- Professional credential for your résumé
- Priority access to consulting & ClubPulse tools
Get Started
Apply to The Membership Council
Tell us about yourself and your club. We review every application to keep the community focused and valuable.