In the News
Private Club Marketing and founder Zack Bates have been featured in leading business, lifestyle, and real estate publications worldwide.
Have It Your Way: How Luxury Brands Embraced Personalisation
“This sense of being ‘in the fold’ lies at the heart of BLRV, a new venture set up by Bates that allows well-off travellers to step into the clubhouses of a host of world-class golf courses — from Pebble Beach in California to Le Golf National in Paris — and immediately enjoy the full member’s experience.”
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Downtown San Diego’s Exclusive University Club: Can It Reinvent Itself?
How one of San Diego’s most historic private clubs is working to attract a new generation of members.
Exclusive Ivy League Social Clubs Are Desperate for Members
How New York’s storied Ivy League clubs are relaxing dress codes, slashing dues, and opening membership beyond alumni to attract younger members.
The Wealthy Are Dropping Up to $10,000 a Month on Social Wellness Clubs
How the rise of luxury wellness clubs is reshaping the private membership landscape.
Members-Only Mania: Why Are More Private Clubs Popping Up in New York?
An exploration of the private club boom in New York City and the forces driving record membership demand.
Ivy League Clubs in New York City Are Trying to Woo Younger Members
Inside the efforts of New York’s storied Ivy League clubs to attract the next generation.
NYC’s Fresh Wave of Private Clubs Draws a Younger Clientele Through Food, Wellness
How new private clubs are using culinary and wellness programming to attract younger members.
The Private Club Is Making a Comeback. Rich Millennials and Remote Workers Have Found Their Hangout.
Why a new generation of affluent professionals is fueling unprecedented growth in private club memberships.
Found: A Golf Icon’s Patek Philippe
The story behind a legendary timepiece and its connection to the world of elite golf.
U.S. Golf Communities with the Best Amenities for Luxury Living — and Playing
A look at the most amenity-rich golf communities in America and what sets them apart.
Step Inside Six of San Francisco’s Private Clubs
A rare look behind the doors of San Francisco’s most exclusive private members’ clubs.
Ever Fancied Joining a Private Members’ Club?
The BBC examines the allure of private members’ clubs and the economics behind exclusivity.
Manhattan’s Private Clubs Offer a New Social Lifeline to Remote Workers
How private clubs are evolving to serve remote professionals seeking community and workspace.
Private Members’ Clubs Find Favour with Conscientious Millennials
How millennials are reshaping the private club industry with new expectations for social responsibility.
Why You Should Stay at a Private Club
The New York Times explores the hidden world of private club accommodations and reciprocal membership privileges.
Private Clubs and Restaurants Offer Exclusivity — and Great Wine & Food
Sotheby’s on the intersection of fine dining, wine culture, and the private club experience.
Posh New Philly Club to Target City’s Emerging Youthful Elite
Inside the launch of Fitler Club and the strategy to attract Philadelphia’s young professionals.
Butler Service? Here’s a Peek Inside Those Exclusive Hotel Lounges
An inside look at the world’s most exclusive hospitality experiences and the luxury club model behind them.
Press & Media Inquiries
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