If you’re still working on ideas for marketing your club and promoting specific events or services for Mother’s Day, this list of seven marketing ideas for Mother’s Day can help you put the finishing touches on your plan.
In the U.S., Mother’s Day falls on the second Sunday of May each year. A successful Mother’s Day marketing plan can drive inquiries for membership that successfully attracts prospects who are looking to join a private club – your personalized, thoughtful or unique Mother’s Day offerings might be exactly what they've been looking for.
1. A Beverage-Based Bevy of Beautiful Babes
From tea parties to coffee klatches to wine tastings – it’s often more about who you are with than what you are doing. Host a ladies or family-friendly event to honor one or many moms in May.
2. Suggest Something Simply Chic
It’s likely that many of your Members would love to get something truly unique for their mom, wife, grandmother, aunt – any of the women they want to honor on Mother’s Day – but they simply can’t think of anything that fits the bill.
Create a list of simply chic unique or one-of-a-kind Mother’s Day gift ideas from your business and promote during the weeks leading up to May 14 on your website, lobby displays, social networks and email marketing.
3. Feature Future Finds
Promote your newest pro shop products or spa services for Mother’s Day to support launch efforts. Nothing new? Read on, and use old things in new colors to boost member interest this May.
4. Tempt and Tantalize with Tinted Trends
Whether you have new promotions, services or products, the chances are that you can create Mother’s Day promotions around events that come in the freshest trend colors for spring and summer 2017. Create colorful, eye-catching displays in your club lobby and online to get the attention of your members.
5. Embrace Entrepreneurial Expansion
This could be the perfect time to expand your retail with new point of sale displays, accessories and other impulse buy items that can boost average ticket sales and provide you with perfect gift ideas for moms.
6. Provide Products that are – or can be – Personalized to Perfection
Few moms fail to appreciate gifts that are personalized with their kids names or photos; and these days, just about anything can be personalized! Even gift and greeting cards can be personalized to convey the message that someone went the extra mile when choosing this year’s Mother’s Day gift.
7. Design a Delightful Dalliance
Whether it’s a relaxing experience for mom by herself or for a special mom along with her kids, spouse or another loved one, designing an experience that can be sold as a Mother’s Day gift makes perfect sense.