A Spa For All Seasons

Properties are investing in sprawling wellness spa amenities that address modern health concerns through mindfulness practices and stress management support.

A Spa For All Seasons

By Brandi Shaffer

Along with the rapid expansion of fitness centers, properties are investing in a sprawling, active spa facilities, and amenities that address modern health and wellness concerns.

As meditation and mindfulness practices go mainstream and their efficacy is backed up by scientific research, the perception of wellness these days is less patchouli oil and incense, and more stress management and mental health support.

Club and resort properties are responding to the increased public interest in methods designed to help de-clutter the mind and reinforce the mind-body connection by creating sprawling, serene spa facilities that appeal to all of the senses. Often paired with (or adjacent to) fitness centers, the spa amenity encourages all members and guests to step in and breathe a little easier.

READ MORE

Private Club Marketing

Elevate Your Club's Brand & Membership

From membership strategy to creative campaigns, we help the world's most prestigious clubs grow.

Membership Consulting Club Development Creative Services Free Consultation

The Clubhouse Briefing

Get exclusive insights delivered weekly

Join 16,800+ club leaders and industry professionals. +5.3% this month

Topics: Wellness & Lifestyle

More from the Journal

View All →
Spring Membership Drives: Turning Waitlists Into Revenue and Referral Engines

MEMBERSHIP GROWTH & SALES

Spring Membership Drives: Turning Waitlists Into Revenue and Referral Engines

Mar 2026

What Zero Bond at the Wynn Tells Us About the Future of Private Club Brand Building

INDUSTRY NEWS & TRENDS

What Zero Bond at the Wynn Tells Us About the Future of Private Club Brand Building

Mar 2026

The Spring Selling Season: How Smart Clubs Are Tying Membership to Luxury Real Estate

REAL ESTATE DEVELOPMENT

The Spring Selling Season: How Smart Clubs Are Tying Membership to Luxury Real Estate

Mar 2026

View All Articles →

Partner

LXV

Member Access to the World's Best Golf Clubs & Destinations

Explore Membership