6 Ways to Attract More Members Through Cross-Promotion this Easter

6 Ways to Attract More Members Through Cross-Promotion this Easter

To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members more efficiently than traditional “solo” methods of advertising, or PR.

Here are some low-risk and high-opportunity ways to jump-start your first cross-promotion.

  1. Print joint promotional messages on your receipts.
  2. Offer a reduced price, special service, or convenience if Members make reservations at certain events, or buy products from you pro shop or fitness center.
  3. Hang signs or posters promoting your featured upcoming event, but also include a “save the date” section.
  4. Drop 5×7 postcard promotions in kid’s Easter Baskets.
  5. Send featured reminder emails about Easter Sunday, with 2 of your next events and promotions included below the feature.
  6. Encourage your staff to mention your upcoming events and ask Members if they are planning to attend.