Our Team
Leadership
A team of private club specialists with decades of hands-on experience in membership sales, club operations, luxury branding, spa & wellness, and urban club development.
“Excited to talk to the team who’s ready to take your club and members to new, sensational places.”
Zack Bates
Founder & CEO
Zack began his career at ClubCorp where he developed internal marketing standards and cross-club communication strategies to improve member usage and foster new member referrals. In 2009, he founded Private Club Marketing with a singular conviction: private clubs deserve a marketing partner that understands their unique culture, challenges, and the aspirations of the members they serve.
Since founding PCM, Zack has worked with world-renowned Top 100 clubs including Riviera Country Club, Jonathan Club, The Vintage Club, Mayacama, and many more. He has helped generate over $100 million in membership revenue and advised on more than $500 million in capital development projects across 200+ clubs nationwide.
Named to the Top 25 Luxury Digital People by Verb Brands, Zack is frequently featured in international news outlets including the Wall Street Journal, New York Times, Forbes, Golf Digest, BBC, and Business Insider. A speaker at CMAA, NCA, and club industry conferences on membership sales strategy, luxury branding, and the future of private club marketing. He oversees the firm’s three offices in Los Angeles, Philadelphia, and Jackson, Wyoming.
Senior Consultants
Kathy Sanders
Vice President of Sales
A tenured membership professional with a highly successful track record implementing membership programs at ClubCorp facilities in Michigan and California. Kathy is a two-time President’s Club Award recipient and served as Regional Trainer for Membership Directors across multiple markets.
Former 2011 PCMA President, Kathy brings 30+ years of private club membership sales expertise to every engagement — from sales process development and team training to member retention strategy.
kathy@privateclubmarketing.com
Meghan Holobetz
Golf & Country Club Consultant
Meghan started her career as Membership and Marketing Director at Schuylkill Country Club in Pennsylvania, then was promoted to Assistant Clubhouse Manager at Merion Golf Club — ranked in Golf Digest’s Top 10.
With 15+ years in golf and country club operations, Meghan brings deep expertise in marketing, communications, hospitality, operations, and event planning. She specializes in member retention and engagement programs for premier country clubs.
meghan@privateclubmarketing.com
Kynderly Haskins
City Club & Hotel Advisor
Kynderly served as General Manager and Executive Board Member at h Club Los Angeles — Paul Allen’s private members’ club. Prior to that, she held international and entertainment sales roles at L’Ermitage Beverly Hills, Auberge Resorts, Le Méridien, and Shutters on the Beach.
With 20+ years in city club and hotel membership development, Kynderly is an expert in corporate membership programs and event-driven acquisition. She also serves as a board member of the Hollywood Chamber of Commerce.
kynderly@privateclubmarketing.com
Jim Croghan
Spa & Wellness Consultant
Jim served as Vice President of Operations at ESPA International, overseeing 80+ hotel spa operations worldwide. With over 25 years of extensive hospitality experience, he has held spa and wellness leadership roles at the Grand Del Mar, Island Hotel, Pelican Hill, Four Seasons, Ritz-Carlton, and Balboa Bay Club.
Jim is also co-founder of I-Connection and brings deep expertise in wellness programming, facility design, membership models, and the operational frameworks that power world-class spa and wellness experiences.
jim@privateclubmarketing.comLet’s Work Together
Our leadership team is ready to discuss how we can help your club achieve its goals. Every engagement begins with a complimentary conversation.
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