As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.
For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners...
November is upon us, and what better way to kick off a new month than with a list of great creative club marketing ideas? Here are some ways to boost your marketing efforts for the month of November! 1. Movember/No Shave November Movember or No Shave November...
The British tennis season is upon us, with the Wimbledon tournament finally under-way. Dust off your tennis whites and host a get-together complete with tennis-themed party games, smashing food and plenty of strawberries and cream, inspired by the All-England Club. Private Club Marketing can assist...
I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had...
If you’re still working on ideas for marketing your club and promoting specific events or services for Mother’s Day, this list of seven marketing ideas for Mother’s Day can help you put the finishing touches on your plan. In the U.S., Mother’s Day falls on the second...
[vc_row][vc_column][vc_column_text]To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members...
Want to realize membership strategies to market your private club more effectively? Here are a few tips for creating a successful membership marketing plan Why would I need a membership marketing plan? Whether you run a small, single club, a medium sized one, or a large management...
Everywhere we turn lately, we come across tips for how to execute creative golf marketing ideas this year. So we’ve collected a short list of our favorite tips. Here are seven ideas for giving your marketing efforts a boost: 1. Ask your Members how to reach out....
The near and long-term rewards to taking the following steps are much more rewarding best practices for club marketing and memberships. If you Google "best practices" for practically any form of private club marketing or membership campaign—print, e-mail, or social media—the word “relevance” is sure to...