New Private Clubs Embrace Young Creative Class
Facilities such as Soho Beach House in Miami and Common House in Charlottesville, Va., offer co-working spaces, screening rooms, rooftop pools, networking opportunities, and other private amenities in cities in which space is a premium.
“We’ve see a huge jump in the number of the new types of club coming online, as compared to the traditional model,” said Zack Bates of Private Club Marketing, a firm that promotes members’ clubs. “In Los Angeles, you can’t get into Soho House. So others are being built, the Hospital Club, Griffin House and Norwood, to keep up with the appetite for these spaces.”