After overseeing the most exclusive private club reopening in the United States, Private Club Marketing receives top award by club industry peers as the Membership Consulting Firm of the year.
Private Club Marketing has been recognized by independent industry judges as the 2016 Membership Consultant of the Year by GolfInc Business. The accolade follows a year of stellar growth and success as Private Club Marketing further solidified its position as the leading membership consulting and management agency in America. Revenues have increased by over 100 percent, while agency staff has grown to include photographers, content writers, and social media experts.
Meanwhile, Private Club Marketing continued to grow its client list of prestigious clients to include top ranked Golf, City and Yacht Clubs, as well as acclaimed luxury resorts in coastal California.
Notable work over the year has included new clubs to its membership management portfolio (Private Club Marketing successfully oversaw the sales and marketing efforts of the new $40 million dollar Newport Beach Country Club – which opened to a sold out membership with initiation fees increasing to over $100,000).
Further, Private Club Marketing established a professional resource platform for Membership Professionals called ToolKit; creating the industries first online resource center for membership and marketing professionals of private clubs to connect with best practices, featured interviews with membership directors and a Q&A forum for club-type specific inquiries.
Zack Bates, chief executive of Private Club Marketing, said: “We’re thrilled to be named Membership Consulting Firm of the Year by GolfInc Business. We’ve had a brilliant year helping private clubs and luxury resorts grow influence and revenues. It’s great to be recognized for something we are passionate about and love doing.