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Industry News & Trends

When Capital Buys Culture: The Risk No One Discusses When an Iconic Private Club Gets Acquired

The Caring/DIAFA deal is being celebrated as a triumph of brand-building. It is also the start of a clock. When a legendary private club changes hands at a prem

April 12, 2026

Club Marketing & Strategy

The Club Board’s Blind Spot: Why Marketing Gets Cut First and What It Really Costs

Why club boards cut marketing first, what it really costs, and the data that changes the conversation.

April 7, 2026

Industry News & Trends

The Pool Season Playbook: Programming, Staffing, and Revenue Strategies That Make Summer Count

Programming, staffing, and revenue strategies to maximize your club’s pool season ROI this summer.

March 31, 2026

Real Estate Development

The Spring Selling Season: How Smart Clubs Are Tying Membership to Luxury Real Estate

As high-net-worth buyers return to the market this spring, forward-thinking private clubs are repositioning membership as more than an amenity. they are present

March 5, 2026

Industry News & Trends

The Wellness Mandate: Why Health-Centered Programming Has Become a Strategic Imperative

Private club wellness has evolved from basic fitness to comprehensive health experiences that drive member loyalty and engagement in today’s market.

January 30, 2026

Club Marketing & Strategy

The 2026 Playbook: Prioritizing What Actually Matters This Year

Transform your club’s future with strategic prioritization. Learn the framework for identifying high-impact initiatives that deliver real results in 2026.

January 29, 2026

Industry News & Trends

Golf’s Emotional Investment: A New Measure of Growth

New research reveals passionate golfers grew 19% while avid players declined 9%. Golf’s emotional investment is becoming a more critical growth measure than t

September 24, 2025

Club Marketing & Strategy

Geotargeted Marketing for Private Clubs: Reaching the Right Prospects Without Breaking the Rules

Learn how private clubs use geotargeted marketing to reach high-potential members in their area while staying compliant with IRS regulations.

April 1, 2025

Social & City Clubs

What is the Most Exclusive Private Members Club?

Explore the world’s most exclusive private members clubs where ultra-high-net-worth individuals enjoy unparalleled luxury, elite networking, and prestige.

February 25, 2025

Club Marketing & Strategy

Social Media for 501(c)(7) Clubs

Discover proven social media strategies for 501(c)(7) clubs that boost member engagement while protecting your nonprofit status and ensuring IRS compliance.

May 3, 2024

Club Marketing & Strategy

Private Club Marketing Studio Tour

Take an exclusive tour of Private Club Marketing’s renovated Southern California studio, featuring historical details, luxury amenities, and a custom putting

June 22, 2022

Golf

Everything’s Bigger in Texas, Including the Pricey Golf Course Estates

Explore Texas’s most exclusive luxury golf estates with private courses, resort-style amenities, and sprawling acreage starting at $8+ million.

April 9, 2020