Private members clubs are the heartbeat of community and connection, fostering bonds among kindred spirits. These sanctuaries of shared passions operate as 501(c)(7) non-profits, drawing sustenance from membership dues to offer an array of exclusive perks. In fact, a 2019 National Club Association study unveiled that a remarkable 60% of private country clubs in the USA proudly wear the 501(c)(7) badge. Yet, the art of enticing potential members while treading the fine line of non-profit sanctity is a delicate dance. The IRS provides a guiding light: “501(c)(7) organizations may flaunt their activities and the joys of membership, but direct pleas for contributions are a strict no-go.” So, we set forth on a journey through this article, unraveling the secrets to promote membership allure while staying firmly within the bounds of non-profit ethics. From the magic of social media wizardry to crafting captivating websites, from hosting enchanting open houses to deploying marketing wizardry – we’ll explore it all, ensuring that the allure of membership is never compromised by the call for contributions.
