As summer populations surge across East Coast enclaves like Nantucket, the Hamptons, and Cape Cod, private clubs have a rare window to drive meaningful membership growth. With waitlists at record highs and demand shifting toward lifestyle-driven amenities, mid-summer offers more than just seasonal revenue—it’s a prime opportunity to convert short-term visitors into long-term members. This article explores how top-tier clubs can leverage flexible membership models, elevated social programming, and targeted outreach to capitalize on the influx of affluent seasonal residents and shape the next generation of club culture.
