Private Club Marketing renovated their Southern California studio by incorporating historical details and using up-cycled materials in nearly every space.
Zack Bates founded the company in 2009 at his kitchen table while working in membership and marketing at ClubCorp. In 2012 moved into a small space with 3 private offices, and in 2018 moved the team from their executive offices in Newport Beach to a warehouse space just a few miles away near John Wayne Airport with the dream of building out his creative studio.
Zack created an oasis of an office (with the assistance of Oricon Design and Build) for taking meetings, hosting clients, creating content, and crafting creative services with his team. “We wanted to create a functional work and play area that showcases Private Club Marketing's character and clients,” he says.
Centered around collaboration
The studio is anchored by a huge chandelier above a beautifully tufted Chesterfield couch and custom blue leather armchairs. A huge Persian rug covers most of the entire space, giving off some traditional “members only” vibes – as you'd see in the historic business clubs of London. The walls are filled with vintage wood tennis racquets and a 100-year-old fireplace mantle, salvaged from a home renovation in Los Angeles.
Make it a Double
With Zack's relationships in the luxury industry, brands like Carbonadi, The Macallan, and Elijah Craig partnered up for a place in the bar. Glassware was provided by Riedel to up the experience.
Fore!
No golf-focused brand should be without its own putting green. The 5-hole setup, with slight undulations to keep ones putting skills sharp was designed and installed by EnvyScapes. Bets have been rumored to get heated at times.
Private Space
Zack's private office is faced with reclaimed doors from the 1920s. In his space hangs a curation of golf memorabilia and art collected over the years. An antique golf bag overflowing with Persimmon clubs, a whiskey bar sits atop a mid-century modern record player.
