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Memorial Day Weekend: Your Club’s Golden Hour for Content Creation

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Private Club Marketing's editorial and research is conducted in conjunction with its advisory and development team.

Memorial Day Weekend content creation for clubs is a strategic way to boost visibility, engagement, and member connection during a high-traffic holiday. With people actively seeking ways to celebrate and connect, clubs have a unique chance to share meaningful, timely content that reflects both the spirit of the weekend and their own community values. Whether it’s showcasing a flag-raising ceremony, promoting a weekend event, or sharing heartfelt tributes to veterans, thoughtful content creation can elevate your club’s presence and make your digital platforms as inviting as your in-person experiences.

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Memorial Day Weekend:Your Club’s Golden Hour for Content Creation

How to Capture B-Roll That Drives Engagement All Summer Long Memorial Day Weekend kicks off more than just the summer season—it sets the stage for high-energy, candid content your club can use all year across Instagram, TikTok, and beyond. Think about it: pools buzzing with families, cocktails being shaken at the bar, golf groups teeing off, and members sharing laughter over a buffet lunch. These moments don’t just build memories—they build momentum for your club’s marketing. That’s why we created the Memorial Weekend Content Capture Guide—a free, downloadable checklist to help your staff and marketing team gather the most effective, engaging b-roll content for your club.

Why Short-Form B-Roll Content Matters

  • Reels drive 2x more views than static posts (Instagram, 2024)
  • Short-form videos get 12x more shares than any other format (HubSpot, 2024)
  • Clubs that consistently use real, unposed b-roll see 2–3x higher engagement than those relying solely on polished promos (Private Club Marketing, 2024)
Whether it’s a 7-second clip of kids leaping into the pool or a bartender pouring a signature cocktail, these authentic, vertical videos connect—and convert.

What’s Inside the Free Guide?

Inside the downloadable PDF, you’ll get:
  • A shot list of must-capture Memorial Weekend moments
  • Pro tips on framing, lighting, and ideal video length
  • A guide to best-performing formats for Instagram and TikTok
  • Easy-to-use editing tools and app recommendations
  • A checklist you can distribute to staff across all departments
  • Optional post-production support from Private Club Marketing

Capture Once, Repurpose All Season

Great content doesn’t require a camera crew. With just a smartphone and a little planning, your team can build a full season of social-ready footage in one weekend. Before the first member cannonballs into the pool or the first golf cart rolls out—be ready.

Download the Free Guide

Don’t let this Memorial Day Weekend pass without capturing the moments that make your club special. Download the Memorial Weekend Content Capture Guide
Your club’s summer marketing starts here.
Need help turning your raw clips into polished, branded Reels? Contact us at info@privateclubmarketing.com to get started.

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