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A Spa For All Seasons

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Editor

Private Club Marketing's editorial and research is conducted in conjunction with its advisory and development team.

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By Brandi Shaffer

Along with the rapid expansion of fitness centers, properties are investing in a sprawling, active spa facilities, and amenities that address modern health and wellness concerns.

As meditation and mindfulness practices go mainstream and their efficacy is backed up by scientific research, the perception of wellness these days is less patchouli oil and incense, and more stress management and mental health support.

Club and resort properties are responding to the increased public interest in methods designed to help de-clutter the mind and reinforce the mind-body connection by creating sprawling, serene spa facilities that appeal to all of the senses. Often paired with (or adjacent to) fitness centers, the spa amenity encourages all members and guests to step in and breathe a little easier.

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