Before the development of the new, posh Fitler Club, when it was known as the Marketplace Design Center, 2400 Market St. was a lightly trafficked building in what remained a fringe neighborhood at the far west of Philadelphia’s central business district.
Hospitality financier David Gutstadt now wants to turn part of the building, which will also soon host Aramark Corp.’s new world headquarters, into a center for the social lives of the city’s emerging business, tech and cultural elite.
Gutstadt’s $50 million-$60 million plan for what’s to be called the Fitler Club, unveiled at a press event Thursday, involves fitness facilities, fine dining, hotel rooms, coworking offices, event spaces, and other amenities encompassing 75,000 square feet over parts of the building’s lower three floors.
It’s a local take on the new wave of high-end private membership clubs – such as those making up the London-based Soho House chain – that are popping up in some of the world’s more prosperous cities. It underscores Philadelphia’s rising fortunes.
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