Insights
The Private Club Journal
Strategies, insights, and perspectives on private club marketing.
Featured
Industry News & Trends
How Do Private Clubs Make Money? The Revenue Model Explained
Private clubs run on two ledgers: dues carry daily operations, while initiation fees and assessments fund buildings and courses. Here is how each revenue stream works, with sourced industry data and examples from Boca We
Read Article →Partner
Industry News & Trends
Instagram Collab Posts for Reciprocal Private Clubs
Instagram Collab posts let reciprocal private clubs share one post, one set of comments and two audiences. What the data shows, ho
Membership Growth & Sales
Is a Private Club Membership Worth It? An Honest Way to Decide
Whether a private club is worth it depends on usage, life stage, and fit; here is a cost-per-use framework and a trial checklist t
Membership Growth & Sales
How Private Club Reciprocal Privileges Actually Work (and How to Use Them Well)
How reciprocal privileges at private clubs work, what you can use, the etiquette that keeps the door open, and why club leaders sh
Industry News & Trends
How to Join a Private Club When You Don’t Know Any Members
Most private clubs are proposer-required, not invitation-only, and many will help you meet members even if you know no one. Here i
Membership Growth & Sales
How Much Does a Country Club Membership Really Cost? (And the Under-40 Option Most Clubs Don’t Advertise)
What a country club membership really costs: initiation, dues, minimums, assessments, and the under-40 tier most clubs don’t adv
Club Profiles
The Initiation Fee Boom, in the Filings: $1.45 Billion Across 1,123 Clubs
Private clubs reported $1.45 billion in initiation fees and capital contributions on fiscal 2024 Form 990s. In a constant 864-club
PCM News
Are Private Clubs Booming? What the 2026 Numbers Say
Private clubs are still booming in 2026, but the peak has passed. NGCOA data shows 58% of private clubs grew membership, while GGA
Industry News & Trends
The Harvest Dinner Playbook: How Clubs Turn Crush Season Into Their Best Wine-Club Quarter
Crush season is a six-week window most clubs waste on a single generic wine dinner. Here’s the four-event playbook — kickoff,
The Private Club Journal · Weekly
Get these stories in your inbox
One email a week, read by 66,200+ club owners, GMs, and membership directors.
Subscribe FreeRecent
Industry News & Trends
What Gstaad Told Us: The Longevity Investment Trends Heading for Your Club Spa
The Longevity Investors Conference in Gstaad puts real capital behind the trends your members already chase at hotel spas and standalone clinics. Here’s what
Recommended For You Editor’s picks
Industry News & Trends
The Club Without Members: What Austin Sports Club Borrowed From…
Kevin Durant, Rich Kleiman and Joe Gebbia open a 4,723-square-foot room on East Third Street on September 10 a
PCM News
Your October Playbook: Budget Approval, the Dues Letter and the…
October decides next year’s budget, this fall’s dues letter, and whether Q4 closes with momentum. Here’s
Archive Most ranked
Industry News & Trends
Laver Cup Rules: The Team-Format Mixer That Closes Your Fall League…
The Laver Cup’s escalating-points scoring solves the exact problem that kills most fall tennis leagues: matc
Industry News & Trends
The Presidents Cup at Medinah: What It Takes to Host a Team…
Medinah opens Presidents Cup 2026 week on Course No. 3, but the real test isn’t the turf — it’s whether
Latest
Industry News & Trends
What the September Fed Decision Means for Club Capital Plans, Assessments and Dues Financing
Industry News & Trends
Revival Weekend: Why Driving Clubs Are Adding Heritage Programming (and What Goodwood Gets Right)
Industry News & Trends
Keeneland September: What the World’s Largest Yearling Sale Says About Your Bloodstock Members
Popular
Golf
View All →
Golf
A Private Club Just Landed a PGA Tour Stop: What the Biltmore Championship at The Cliffs Means for Club Brand-Building
September 17, 2026
Golf
The 12 Most Iconic Private Golf Clubs Opening for the Season This Spring
April 22, 2026
Golf
From Tee Box to Inbox: How the Best Golf Clubs Turn Rounds Into Relationships
April 8, 2026
Wellness & Lifestyle
View All →
Industry News & Trends
What Gstaad Told Us: The Longevity Investment Trends Heading for Your Club Spa
September 24, 2026
PCM News
Before Fall Pricing Kicks In: Ikon, Epic and the Mountain Club Value Argument
September 23, 2026
Wellness & Lifestyle
Nationals and a Paris Major: The Two Racquet Formats Growing Faster Than Tennis
September 9, 2026
Membership & Growth
View All →
Membership Growth & Sales
Is a Private Club Membership Worth It? An Honest Way to Decide
October 11, 2026
Membership Growth & Sales
How Private Club Reciprocal Privileges Actually Work (and How to Use Them Well)
October 11, 2026
Membership Growth & Sales
How Much Does a Country Club Membership Really Cost? (And the Under-40 Option Most Clubs Don’t Advertise)
October 11, 2026
Operations & Tech
View All →
Club Operations & Technology
The Identity Resolution Playbook: How Clubs Are Turning Anonymous Website Visitors Into Membership Leads
April 15, 2026
Club Operations & Technology
Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations
March 26, 2026
Club Operations & Technology
Data-Driven Club Analytics: Predict Member Behavior & Optimize
February 13, 2026
The Private Club Journal, weekly
Strategy, trends, and marketing intelligence in one email a week.
Join 66,200+ club leaders. +19.6% this month
Let's Talk
Ready to elevate your club?
Schedule a complimentary consultation to discuss your club's goals.
Get in Touch