The Journal

Industry News & Trends

Beyond the Velvet Rope: 10 Membership Marketing Trends Reshaping Private City & Social Clubs in 2026

The private club industry is experiencing a renaissance with new marketing strategies that prioritize creativity over wealth and transform spaces into lifestyle

January 29, 2026

Social & City Clubs

6 Emerging U.S. Markets for Private Members Club Growth

Private members clubs are expanding beyond traditional markets into emerging cities like Austin, Miami, and Nashville, driven by wealth migration and changing l

September 11, 2025

Social & City Clubs

What Makes a Successful Members Club Work in New York City?

NYC’s private club scene is evolving beyond legacy exclusivity. Modern clubs like Zero Bond and San Vicente Bungalows focus on curated community and cultural

July 10, 2025

Social & City Clubs

Defining Exclusivity in Private Members Clubs

Private members clubs represent the pinnacle of exclusivity through stringent membership criteria, substantial fees, and world-class amenities that create elite

February 25, 2025

Social & City Clubs

What is the Most Exclusive Private Members Club?

Explore the world’s most exclusive private members clubs where ultra-high-net-worth individuals enjoy unparalleled luxury, elite networking, and prestige.

February 25, 2025

Social & City Clubs

How Do You Structure a Social Club? A Step-by-Step Guide to Success

Create a thriving social club with proper structure, governance, and membership models. Our comprehensive guide covers everything from legal setup to community

February 14, 2025

Social & City Clubs

The Struggles and Future of Ivy League Alumni Clubs in NYC

Historic Ivy League alumni clubs in NYC are struggling with declining membership and closures. Can these prestigious institutions adapt to survive the modern er

July 9, 2024

Social & City Clubs

What Are the Activities to Be Done in a Social Club?

Explore the exclusive world of social club activities, from networking events to cultural experiences. Discover what makes these clubs special.

March 20, 2024

Social & City Clubs

What Makes a Successful Social Club?

Explore the key factors that make social clubs successful, from exclusive member experiences to strategic networking opportunities in luxury environments.

March 20, 2024

Social & City Clubs

What is the Main Purpose of a Social Club?

Private social clubs serve as vital urban sanctuaries, fostering community connections, cultural enrichment, and philanthropic engagement. Learn their impact to

March 20, 2024

Social & City Clubs

What is the most exclusive private members club?

Explore the world’s most exclusive private members clubs where luxury meets ultimate discretion. From R360’s $100M requirement to Yellowstone’s natural pa

February 3, 2024

Social & City Clubs

How do you market a private members club?

Discover proven marketing strategies for private members clubs. Learn how to attract the right audience while maintaining exclusivity and building community.

February 3, 2024

Real Estate Development

Unlocking Real Estate Opportunities: The Rise of Private Social Clubs

Private social clubs are revolutionizing real estate with a $25.8B market opportunity by 2027. Learn how developers are capitalizing on this trend.

September 29, 2023

Real Estate Development

Unlocking Real Estate Opportunities: Developing Private Social Clubs for Modern Professionals

July 1, 2023

Social & City Clubs

Social Clubs Thrive by Meeting Younger Demographic

Social Clubs are on the rise. With the new world of social media, Social Clubs might seem an outdated form of interaction but they’re not. They have managed t

June 29, 2017