The Journal

Membership Growth & Sales

Court-Time Economics: The Membership Model and Unit Economics of Tennis & Racquet Clubs

A GM’s guide to the unit economics of racquet clubs: court utilization, programming, lesson and pro-shop revenue, and how racquet play drives retention.

August 20, 2026

Wellness & Lifestyle

Pre-Season Is Everything: Why Mountain Clubs Win or Lose Their Winter in August

Private ski and mountain clubs decide their winter in late summer. Here is how to run the pre-season acquisition window before the first chair spins.

August 14, 2026

PCM News

The Longevity Boom: Why Premium Wellness Clubs Are the Fastest-Growing Category in Private Membership

Premium wellness and longevity clubs are the fastest-growing category in private membership. What is driving demand, and what it means for club leadership.

August 13, 2026

Wellness & Lifestyle

Padel, Pickleball, or Both? Building the Right Racquet Program in 2026

Every club is being asked to take a position on racquet sports. Here’s how to decide the right court mix — accounting for space, noise, construction cost, m

June 20, 2026

Club Profiles

Wimbledon Season at the Club: Turning Summer Tennis Into a Membership Engine

The 2026 Wimbledon Championships run June 29 through July 12 — and for private clubs with racquet facilities, those two weeks are less a sporting event than a

June 17, 2026

Wellness & Lifestyle

Rosé Season & the Summer Wine Club: Driving DTC and Membership Through Seasonal Releases

Summer is not incidental to winery revenue — for the wineries managing it deliberately, it is the most productive acquisition and retention window of the year

June 10, 2026

Wellness & Lifestyle

Ski to Summer: How Mountain Clubs Are Eliminating the Off-Season Revenue Gap

How mountain clubs are eliminating the off-season revenue gap with year-round programming strategies.

April 16, 2026

Wellness & Lifestyle

Padel Is Exploding: A Private Club Operator’s Guide to Courts, Programming, and ROI

A private club operator’s complete guide to padel courts — construction costs, programming, and ROI.

April 9, 2026

Membership Growth & Sales

The Wine Club Retention Playbook: What $3.9 Billion in DTC Sales Reveals About Membership Growth

Wine clubs now drive more revenue than tasting rooms — but average member tenure is falling, churn is accelerating, and 40% of wineries aren’t even tracking

March 31, 2026

Wellness & Lifestyle

Recovery Science Is Your Club’s Untapped Revenue Stream: From Cryotherapy to Sleep Labs

Recovery programs for athletic clubs are becoming essential for boosting revenue and retaining members. By integrating services like cryotherapy, compression th

March 24, 2026

Wellness & Lifestyle

Culinary Culture Revolution: Transform Club Dining Operations

Discover how private clubs are revolutionizing dining experiences through culinary innovation, technology integration, and strategic operations transformation.

February 27, 2026

Industry News & Trends

Athletic Clubs as Wellness Sanctuaries for High-Performance

Discover how athletic clubs are transforming into comprehensive wellness sanctuaries, offering recovery amenities and holistic health services for affluent memb

February 26, 2026

Wellness & Lifestyle

The Elevation Advantage: Mountain Club Wellness Growth Guide

Discover how altitude-based wellness programming drives mountain club growth, member retention, and new revenue streams. Actionable strategies for 2026.

February 22, 2026

Wellness & Lifestyle

Elite Tennis Clubs Redefine Court-to-Clubhouse Experience

See how premium tennis clubs are revolutionizing the court-to-clubhouse experience with luxury amenities, innovative tech, and personalized service.

February 17, 2026

Industry News & Trends

The Wellness Mandate: Why Health-Centered Programming Has Become a Strategic Imperative

Private club wellness has evolved from basic fitness to comprehensive health experiences that drive member loyalty and engagement in today’s market.

January 30, 2026

Industry News & Trends

The Longevity Economy: 10 Membership Marketing Trends Defining Private Wellness Clubs in 2026

Private wellness clubs are redefining luxury membership with $100k+ annual fees and medical-grade longevity protocols. Explore 10 trends shaping this $7 trillio

January 29, 2026

Industry News & Trends

The Racquet Renaissance: 10 Membership Marketing Trends Transforming Private Tennis Clubs in 2026

Private tennis clubs are embracing multi-sport racquet facilities to drive unprecedented membership growth. Discover the 10 marketing trends reshaping the indus

January 29, 2026

Club Profiles

Elevating Outdoor Spaces with J.R. Partners and Uhlmann Umbrellas

J.R. Partners brings Uhlmann’s world-class luxury umbrellas to North American private clubs and resorts. German-engineered shade solutions up to 33 feet.

August 19, 2025