The Journal

Wellness & Lifestyle

The Elevation Advantage: Mountain Club Wellness Growth Guide

Discover why altitude-based wellness programming drives mountain club growth, member retention, and revenue in today’s competitive private club market.

February 22, 2026

Tennis

Elite Tennis Clubs Redefine Court-to-Clubhouse Experience

Discover how premium tennis clubs are revolutionizing member experiences through innovative service strategies that extend far beyond the court.

February 17, 2026

Industry News & Trends

The Longevity Economy: 10 Membership Marketing Trends Defining Private Wellness Clubs in 2026

Private wellness clubs are redefining luxury membership with $100k+ annual fees and medical-grade longevity protocols. Explore 10 trends shaping this $7 trillio

January 29, 2026

Industry News & Trends

The Racquet Renaissance: 10 Membership Marketing Trends Transforming Private Tennis Clubs in 2026

Private tennis clubs are embracing multi-sport racquet facilities to drive unprecedented membership growth. Discover the 10 marketing trends reshaping the indus

January 29, 2026

Club Profiles

Elevating Outdoor Spaces with J.R. Partners and Uhlmann Umbrellas

J.R. Partners brings Uhlmann’s world-class luxury umbrellas to North American private clubs and resorts. German-engineered shade solutions up to 33 feet.

August 19, 2025

Wellness & Lifestyle

10 Things You Didn’t Know about the Kentucky Derby

Uncover surprising Kentucky Derby facts that showcase why it’s America’s most iconic horse race. From never being canceled to rare filly winners, these insi

April 29, 2025

Wellness & Lifestyle

The Rise of Padel: A Game Changer for Private Clubs

Padel is transforming private clubs worldwide with its inclusive, social gameplay that appeals to all ages. This growing sport offers clubs significant revenue

July 31, 2024

Wellness & Lifestyle

The Growing Popularity of Elite Social Wellness Clubs

Elite wellness clubs are becoming the ultimate status symbol for the wealthy, offering luxurious amenities and personalized health services for up to $10,000 mo

June 25, 2024

Wellness & Lifestyle

What is a Wellness Club?

Wellness clubs offer a holistic approach to health beyond traditional gyms, combining fitness, mental wellness, nutrition, and community. Discover comprehensive

May 20, 2024

Wellness & Lifestyle

Private Wellness Clubs: Revolutionizing the Landscape of Health and Well-Being

Private wellness clubs are transforming the fitness landscape with exclusive memberships, personalized services, and luxury amenities that go beyond traditional

April 11, 2024

Wellness & Lifestyle

The Ultimate Wellness Sanctuaries: Exploring Top Luxury Gyms Globally

Explore the elite world of luxury gyms where exclusivity meets wellness. Discover application-only fitness sanctuaries offering premium experiences beyond tradi

March 27, 2024

Club Operations & Technology

Blockchain is Transforming Wine Clubs with Transparency & Trust

Blockchain wine clubs are revolutionizing the industry by combating the 20% global wine fraud rate through immutable authentication and transparency.

March 6, 2024

Wellness & Lifestyle

A New Era in NYC: Private Clubs Transform to Lure Younger Members with Foodie and Wellness Focus

NYC’s private clubs are revolutionizing membership by blending gourmet dining and wellness to attract younger, diverse clientele seeking connection and exclus

March 5, 2024

Wellness & Lifestyle

Doral Fashion Weekend

Experience the ultimate luxury sports weekend at Doral Fashion Weekend, Nov 12-14 at Trump National Doral Miami. Golf, tennis, spa treatments, and exclusive fas

September 14, 2021

Wellness & Lifestyle

On The Court: 23 Signs You’re A Serious Tennis Player

From having tennis balls scattered everywhere to getting anxiety attacks during tiebreakers – these 23 signs reveal if you’re truly a serious tennis player.

January 27, 2020

Wellness & Lifestyle

Desert Mountain Club Members Enjoy ‘Happy Trails’

Desert Mountain Club introduces an innovative interactive trail guide for their 15-mile private trail system. Hikers can select routes by difficulty and get GPS

November 4, 2019

Wellness & Lifestyle

Private Members’ Clubs Give Up Armchairs for Workspaces

Traditional private members clubs are revolutionizing their spaces to compete with modern coworking giants like WeWork, creating exclusive work-friendly environ

November 4, 2019

Wellness & Lifestyle

A Spa For All Seasons

Properties are investing in sprawling wellness spa amenities that address modern health concerns through mindfulness practices and stress management support.

October 21, 2019