A Spa For All Seasons

By Brandi Shaffer

Along with the rapid expansion of fitness centers, properties are investing in a sprawling, active spa facilities, and amenities that address modern health and wellness concerns.

As meditation and mindfulness practices go mainstream and their efficacy is backed up by scientific research, the perception of wellness these days is less patchouli oil and incense, and more stress management and mental health support.

Club and resort properties are responding to the increased public interest in methods designed to help de-clutter the mind and reinforce the mind-body connection by creating sprawling, serene spa facilities that appeal to all of the senses. Often paired with (or adjacent to) fitness centers, the spa amenity encourages all members and guests to step in and breathe a little easier.

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12 Creative Golf Influencers Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Instagram, we at Private Club Marketing have curated a list of accounts you should be following.

With golf looking for more ways to attract a younger demographic Instagram’s platform is perfect for getting your message out to the loyal young followers of your club and course.

Naturally, we decided to jump on and find out what the fuss was all about.

It’s fun, simple, visual and addictive. What’s more, it’s unlike any other social platform. It is unrehearsed and offers behind the scenes insight into the daily lives of golfers that the other platforms can’t replicate.

It feels very private and in the moment. This is what makes it so good. It’s also what makes it hard to find decent accounts to follow. Instagram is not designed to be a viral platform. Unless you know who to follow, it will be a ghost town for you.

Here’s a list of the best we’ve found make sure you check them out, and let us know if we should add anyone to the list.

Rory McIlroy

@

I hit a little white ball around a field sometimes!

 
 
 
 
 
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Business Women Are Missing Out By Skipping The Golf Course

Jhaneel Lockhart

As more women move up to senior positions in the workplace, they might need to start spending some time on the golf course. 

“Golf is a great way to build relationships with clients, prospective clients, people within your company,” says Adrienne Wax, co-author of Even Par: How Golf helps Women Gain The Upper Hand In Business. “If you can talk about golf, all of the sudden, you have a reason to talk to the CEO or your boss two levels above you ( via The Glass Hammer).” 

Despite the fact that golfing can increase your relationships and possibly help you get ahead, there’s a reason women aren’t rushing to golf courses en masse.

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Golf & Entrepreneur Magazine Podcast Interview

Ryan Walker, Publisher of Golf & Entrepreneurship Magazine sat down with Zack Bates for the G&E podcast to talk about how Zack got his start in the golf and club business, and how Private Club Marketing came to be one of the most influential membership advisory firms to Top 100 private clubs and luxury brands throughout the U.S.

Listen to the podcast at the link below, or check it out on iTunesSpotify, or Stitcher.

Click Here to Listen

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6 Ways to Attract More Members Through Cross-Promotion this Easter

To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members more efficiently than traditional “solo” methods of advertising, or PR.

Here are some low-risk and high-opportunity ways to jump-start your first cross-promotion.

  1. Print joint promotional messages on your receipts.
  2. Offer a reduced price, special service, or convenience if Members make reservations at certain events, or buy products from you pro shop or fitness center.
  3. Hang signs or posters promoting your featured upcoming event, but also include a “save the date” section.
  4. Drop 5×7 postcard promotions in kid’s Easter Baskets.
  5. Send featured reminder emails about Easter Sunday, with 2 of your next events and promotions included below the feature.
  6. Encourage your staff to mention your upcoming events and ask Members if they are planning to attend.

Jordan Spieth House: Tour Golf’s Best Player’s $7.1 million Dallas mansion

One of the best golfers in the world is living large in Dallas. See Inside Jordan Spieth’s New $7.1 Million Mansion. The house originally listed for $8.5 Million.

The 22-year-old golfer, currently ranked No. 1 in the world, opened his 2016 season with a dominant win at the Hyundai Classic. In 2015, he made a whopping $53 million. Last April, he bought a $2.3 million home in the affluent Preston Hollow neighborhood of Dallas.

Now, he’s added a second Preston Hollow mansion to his collection — this one for $7.1 million.

According to The Dallas Morning News, Spieth purchased the five-bedroom, six-full- and two-half-bathroom house in an exclusive gated community within Preston Hollow from fellow Under Armour PGA golfer Hunter Mahan, who originally listed the house for $9.5 million in 2014.

Click the images above to take a tour of Spieth’s new house:

 

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