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The Preppy 10 Commandments

1. Thou shalt embrace cocktail hour—anytime. 2. Thou shalt invoke your middle name(s)/initial(s) whenever possible. 3. Thou can never be in too many clubs or wear too many layers. 4. Thou shalt honor Ralph Lauren, Slim Aarons, the creator of the Southside cocktail, and C.Z. Guest. 5. Thou shalt not cheat on the golf course […]

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On The Court: 23 Signs You’re A Serious Tennis Player

You only live once, but you get to serve twice. 1. You have an entire section of your closet dedicated to your tennis clothes. 2. Nothing will ruin your day quite like a double fault. 3. You’re a member of the USTA. 4. After playing tennis outside, your tan lines are super awkward. There’s nothing […]

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10 Creative Marketing Ideas for January

Via ThriveHive It’s a new year! Whether you’re making New Year’s resolutions or just need some motivation to amp up your marketing, January is a great time to get started with fresh marketing and blog ideas. Here are some ways to get the word out about your business. 1. Update Your Google Presence If consumers […]

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The 17 best resorts in the world, according to travelers

[vc_row][vc_column][vc_column_text text_larger=”no”] In the survey, 600,000 voters provided their thoughts on nearly 10,000 hotels, resorts, and global experiences. The resorts that ultimately made the final cut all share an air of luxury, but they span different price points and destinations. Here are the top 17 resorts in the world. Safari-inspired travel seemed to be popular […]

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Desert Mountain Club Members Enjoy ‘Happy Trails’

[vc_row][vc_column][vc_column_text text_larger=”no”] Desert Mountain Club introduced an Iteractive Trail Guide that caters to both serious and novice hikers alike The Desert Mountain Club, a private golf and recreational community situated just north of Scottsdale, Ariz., boasts six Jack Nicklaus Signature Golf Courses. But it’s something off the fairways that’s attracting not only the attention of […]

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Membership Director’s Engagement in 4th of July Club Activities

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We are pleased to welcome Meghan Holobetz to the Private Club Marketing team as our new Director of East Coast Operations

[vc_row][vc_column][vc_column_text text_larger=”no”]As Private Club Marketing continues to expand, with over $100M in new club developments, clubhouse renovations and membership rebranding projects. The opportunity to have Meghan join our team, with her experience at a Top 10 U.S. private members club, paired with her innovative ideas to drive new, young members and players into our club […]

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Q&A: Offering More To Your Members and Front of the House Employees

[vc_row][vc_column][vc_column_text text_larger=”no”] To most clubs and resorts, front of the house employees represent the face of your business –– they’re the ambassadors to your property and have the potential to transform the member experience. Because these employees play such an important role, the clubs they work for should be not only be paying attention to, […]

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10 Best Luxury Hotels in Miami

[vc_row][vc_column][vc_column_text text_larger=”no”] By Peter Schlesinger With miles of beachfront resorts and a slew of hotels in tony neighborhoods like Brickell and Downtown, you won’t have difficulty finding a room in Miami. Since many of the area’s hotels offer a winning combination of sun, sand, sleep, and repeat, the city’s best luxury hotels have had to get […]

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A Spa For All Seasons

By Brandi Shaffer Along with the rapid expansion of fitness centers, properties are investing in a sprawling, active spa facilities, and amenities that address modern health and wellness concerns. As meditation and mindfulness practices go mainstream and their efficacy is backed up by scientific research, the perception of wellness these days is less patchouli oil and […]

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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private club marketing