The global private members’ club market hit $34.2 billion in 2024—but here’s the number that should keep club leaders up at night: average resignation rates jumped 63% last year. With industry analysts signaling the end of pandemic-era demand, the next six weeks represent your most critical retention and growth window of the year. In our latest article, we combine new research from Knight Frank, McKinsey, Christie’s, and Bain & Company to reveal the five pillars of what high-net-worth members actually want—then show you exactly how to deliver each one through strategic holiday programming. From networking events that create real connections to personalization tactics that make members feel truly known, this is your playbook for entering 2026 with stronger loyalty and a pipeline full of qualified prospects.
