Member-guest season is peak prospect season. Why your signature invitational’s guest list is the highest-density membership lead list your club will assemble all year.
Tag: CRM
July delivers more U.S. golf rounds than any other month — and a built-in convergence of holiday energy, peak engagement, and referral momentum that the best-run clubs plan for before June ends. Here is the week-by-week playbook.
Summer is peak season for member-guest traffic — and the highest-density window of pre-qualified prospects your club will see all year. Here’s how to build the capture, nurture, and trial system that turns a pleasant afternoon on the course into a fall membership close.
Membership directors who finish the year on plan treat May through July as a separate operating quarter — with its own playbook, staffing, and conversion targets. The inquiry curve, capacity-aware pitch, and F&B levers behind the summer window.
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
How clubs are turning anonymous website visitors into qualified membership leads with identity resolution.
How the best golf clubs turn every round into a relationship-building opportunity that drives membership.
Why club boards cut marketing first, what it really costs, and the data that changes the conversation.
Wine clubs now drive more revenue than tasting rooms — but average member tenure is falling, churn is accelerating, and 40% of wineries aren’t even tracking it. Here’s what the data from SVB, Sovos, and the Wine Market Council reveals about what separates high-retention operations from the rest.
Waitlists averaging 70. Median member age dropped 8 years. The 10 membership marketing shifts reshaping private golf and country clubs right now.