Categories
Membership Growth & Sales

Is a Private Club Membership Worth It? An Honest Way to Decide

Whether a private club is worth it depends on usage, life stage, and fit; here is a cost-per-use framework and a trial checklist to decide.

Categories
Industry News & Trends

The Harvest Dinner Playbook: How Clubs Turn Crush Season Into Their Best Wine-Club Quarter

Crush season is a six-week window most clubs waste on a single generic wine dinner. Here’s the four-event playbook — kickoff, harvest dinner, allocation night, and a Wine Experience watch party — that Bay Harbor, Bellevue, Clearwater, Sonoma Golf Club, and City Club of Baton Rouge are already running to turn fall into their best wine-club quarter.

Categories
PCM News

Your October Playbook: Budget Approval, the Dues Letter and the 90-Day Close

October decides next year’s budget, this fall’s dues letter, and whether Q4 closes with momentum. Here’s how to run all three calendars at once, with real examples from clubs that got the budget, the letter, and the vote right.

Categories
Social & City Clubs

Opening Night: The Met, Gala Season and How City Clubs Own the Cultural Calendar

The Met’s Opening Night Gala on September 22 kicked off fall gala season nationwide — and city clubs, from the Metropolitan Opera Club to the Duquesne Club, show how to turn that momentum into a year-round membership engine. Here’s the playbook for programming, generational engagement, and social content.

Categories
Industry News & Trends Wellness & Lifestyle

What Gstaad Told Us: The Longevity Investment Trends Heading for Your Club Spa

The Longevity Investors Conference in Gstaad puts real capital behind the trends your members already chase at hotel spas and standalone clinics. Here’s what the money signals for your club — and which clubs are already acting on it.

Categories
Social & City Clubs

The NYC Private Club Music Guide

Where New York’s private clubs host live music and DJ nights, what membership costs, and how non-members can get in. Every entry sourced.

Categories
Industry News & Trends

Who Actually Runs America’s Private Clubs: A 2,272-Club Analysis of Board Filings

Private club membership rosters are secret, but board filings are not. We read the Form 990 of every club that files one — 2,272 clubs, 30,996 names — to find out who actually governs American private clubs.

Categories
Industry News & Trends

Rolling Stone: Private Clubs Are Turning Live Music Into a Membership Perk

Rolling Stone looks at how private clubs are booking arena-level artists into rooms of a few hundred people. PCM founder Zack Bates weighs in. Here’s what it means for your club.

Categories
Industry News & Trends

Keeneland September: What the World’s Largest Yearling Sale Says About Your Bloodstock Members

The Keeneland September sale draws 4,635 yearlings and the industry’s biggest names to Lexington every fall — and most clubs let the moment pass their bloodstock members by. Here’s how Bluegrass and city clubs alike can turn sale week into a concierge-driven retention play.

Categories
Golf PCM News

A Private Club Just Landed a PGA Tour Stop: What the Biltmore Championship at The Cliffs Means for Club Brand-Building

The Biltmore Championship brings the PGA Tour to a private club for the first time in Asheville in 80 years. Here’s what The Cliffs at Walnut Cove’s moment in the spotlight teaches every private club about turning visibility into lasting brand equity.