Initiation is paid once; dues arrive every month. Here’s what operating dues, capital charges, F&B minimums, and the fees nobody mentions on the tour actually cover — and how clubs set the number.
Initiation is paid once; dues arrive every month. Here’s what operating dues, capital charges, F&B minimums, and the fees nobody mentions on the tour actually cover — and how clubs set the number.
Every club is being asked to take a position on racquet sports. Here’s how to decide the right court mix — accounting for space, noise, construction cost, member demand, and what it takes to actually staff what you build.
Father’s Day is the one Sunday of the year when the private club has every advantage — if it shows up prepared. Here’s how the best programs turn June 21 into their highest-attended, highest-revenue day of the summer.
The 2026 Wimbledon Championships run June 29 through July 12 — and for private clubs with racquet facilities, those two weeks are less a sporting event than a strategic window: viewing events, junior academies, round-robins, and pro exhibitions that convert the world’s most watched tennis tournament into a membership and engagement engine.
The summer sailing calendar isn’t programming — at the most commercially sophisticated waterfront clubs, it’s the primary revenue architecture of the fiscal year. Here’s how to build deliberate, multi-stream revenue around every race week.
Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is being engineered around hyper-personalization, wellness infrastructure, and lifestyle ecosystems — not cabanas and rum punch.
Pickleball reached 56% amenity penetration — but 41% of club leaders now flag it as an overcapacity concern. The strategic case for converting courts to padel, wellness, and longevity programming.
Memorial Day Weekend compresses 4–6% of annual F&B volume into 72 hours and stress-tests every dues-justification a club has built. The pricing architecture, programming inventory, and operational habits that separate the clubs that win the weekend from the ones that don’t.
How private clubs are turning outdoor dining into their most profitable summer program.
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.