Categories
Industry News & Trends

Inside the Private-Track Boom: The Membership Economics of America’s Driving Clubs

How private driving clubs are turning racetracks into real estate, initiation fees, and garage-condo communities for high-net-worth members.

Categories
PCM News Wellness & Lifestyle

The Longevity Boom: Why Premium Wellness Clubs Are the Fastest-Growing Category in Private Membership

Premium wellness and longevity clubs are the fastest-growing category in private membership. What is driving demand, and what it means for club leadership.

Categories
Social & City Clubs

The City-Club Comeback: How Urban Social Clubs Became the Hottest Membership Category in America

Why urban private social clubs are booming post-remote-work — the new-wave clubs, the legacy houses modernizing, and the membership playbook behind the revival.

Categories
Industry News & Trends

U.S. Amateur 2026 at Merion: The Championship Hosting Case

No American course has been asked back by the USGA more often than Merion, and the U.S. Amateur 2026 at Merion adds another line to that record. For general managers, the lesson is not about golf — it is about capital discipline, staffing depth, and protecting the one thing members rate above all else.

Categories
Industry News & Trends

Marketing the Sold-Out Club: Waitlist Strategy and Dues Positioning in a Full-Club Era

How full golf and country clubs should market membership, run waitlists, and position dues and initiation fees when demand outpaces supply.

Categories
Industry News & Trends

The 172-Club Operator: Inside the KSL Invited Heritage Golf Deal

A single operator with 172 golf and country clubs touches roughly 5% of the commercially relevant U.S. club market — and something near 40% of the for-profit universe. The KSL Invited Heritage Golf merger doesn’t make independent clubs obsolete, but it does change who they’re competing against. Here’s the arithmetic, the real advantages on both sides, and the board-level defense that actually works.

Categories
Industry News & Trends

The Fall Season Advantage: What Equestrian Clubs Teach Every Membership Team About Scarcity, Loyalty, and Land

How private equestrian, riding, and polo clubs build membership economics on land, season, and lineage — and the marketing playbook behind them.

Categories
Industry News & Trends

Budget Season Starts Now: How Top Clubs Build the 2027 Budget and Set Next Year’s Dues

The 2027 club budget is built in July–September. Inside the calendar, the dues math, and why the 9% era is over — with Sawgrass, Carolina GC, and Capital City CC.

Categories
Industry News & Trends

Club Assessments Explained: Capital Dues, Special Assessments and What Members Actually Owe in 2026

Capital dues, operating assessments and special assessments are not the same thing. How each is levied, what members actually owe in 2026, and what separates a clean capital ask from a costly one.

Categories
Industry News & Trends

The Waitlist Monetization Playbook: What Your Most-Wanted Membership Is Really Worth

Most clubs treat the waitlist as a holding area. The ones gaining ground treat it as the highest-leverage revenue and brand instrument they have — with structured deposits, founder tiers, and communication cadence that converts scarcity into strategy.