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Industry News & Trends

Summer in the Mountains: How Alpine Clubs Own the Green Season

The best mountain clubs don’t close between ski seasons — they change the conversation entirely. Here’s how the most sophisticated alpine properties program summer, and why it’s become their most effective membership conversion tool.

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Wellness & Lifestyle

Padel, Pickleball, or Both? Building the Right Racquet Program in 2026

Every club is being asked to take a position on racquet sports. Here’s how to decide the right court mix — accounting for space, noise, construction cost, member demand, and what it takes to actually staff what you build.

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Industry News & Trends

U.S. Open 2026 at Shinnecock Hills: Inside Golf’s Founding Private Club

As the 126th U.S. Open returns to Shinnecock Hills, a USGA founding club hosting its sixth Open, the championship offers a master class in the kind of prestige private clubs spend decades trying to build.

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Club Marketing & Strategy Member Retention & Engagement Membership Growth & Sales

Regatta Season Revenue: How Yacht & Waterfront Clubs Own the Summer Sailing Calendar

The summer sailing calendar isn’t programming — at the most commercially sophisticated waterfront clubs, it’s the primary revenue architecture of the fiscal year. Here’s how to build deliberate, multi-stream revenue around every race week.

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Club Marketing & Strategy

A Conversation With Zack Bates, Founder of Private Club Marketing

We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.

Categories
Golf

The 12 Most Iconic Private Golf Clubs Opening for the Season This Spring

The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.

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Industry News & Trends

How California Wealth Migration Is Reshaping Montana’s Private Clubs

The largest single migration of concentrated American wealth in a generation is flowing out of California — and a disproportionate share of it is rerouting through Montana’s private golf and ski clubs. Data, implications, and the operator playbook.

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Industry News & Trends

What Does It Cost to Join America’s Most Exclusive Private Clubs? (2026 Membership Fees)

From initiation fees to annual dues, here’s what verified research reveals about the real cost of membership at the Bohemian Club, Knickerbocker Club, Somerset Club, Augusta National, and more.

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Industry News & Trends

When Capital Buys Culture: The Risk No One Discusses When an Iconic Private Club Gets Acquired

The Caring/DIAFA deal is being celebrated as a triumph of brand-building. It is also the start of a clock. When a legendary private club changes hands at a premium valuation, new owners face a pressure that did not exist before — and two cautionary case studies — Soho House and ClubCorp — have already shown what happens when that pressure wins.

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Wellness & Lifestyle

Padel Is Exploding: A Private Club Operator’s Guide to Courts, Programming, and ROI

A private club operator’s complete guide to padel courts — construction costs, programming, and ROI.