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Industry News & Trends

The Economics of Wellness Membership: Recurring Revenue, Retention, and the Traditional Club’s Best New Growth Lever

The recurring-revenue math behind wellness membership—pricing, retention, and how traditional clubs can add wellness as a durable membership driver.

Categories
PCM News Wellness & Lifestyle

The Longevity Boom: Why Premium Wellness Clubs Are the Fastest-Growing Category in Private Membership

Premium wellness and longevity clubs are the fastest-growing category in private membership. What is driving demand, and what it means for club leadership.

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Industry News & Trends

Country Club Jobs 2026: The Highest-Paying Roles and How to Land Them

From the GM/COO to the executive chef and superintendent, here’s what the top private-club careers actually pay in 2026 — and the credentials and moves that get you there.

Categories
Industry News & Trends

Memorial Day Weekend at America’s Most Exclusive Country Clubs: Programming, Pricing, and What Members Pay For

Memorial Day Weekend compresses 4–6% of annual F&B volume into 72 hours and stress-tests every dues-justification a club has built. The pricing architecture, programming inventory, and operational habits that separate the clubs that win the weekend from the ones that don’t.

Categories
Wellness & Lifestyle

Recovery Science Is Your Club’s Untapped Revenue Stream: From Cryotherapy to Sleep Labs

Recovery programs for athletic clubs are becoming essential for boosting revenue and retaining members. By integrating services like cryotherapy, compression therapy, and sleep optimization, clubs can offer more value, making recovery a key part of their programming strategy.

Categories
Industry News & Trends Wellness & Lifestyle

Athletic Clubs as Wellness Sanctuaries for High-Performance

Discover how athletic clubs are transforming into comprehensive wellness sanctuaries, offering recovery amenities and holistic health services for affluent members.

Categories
Industry News & Trends Wellness & Lifestyle

The Wellness Mandate: Why Health-Centered Programming Has Become a Strategic Imperative

Private club wellness has evolved from basic fitness to comprehensive health experiences that drive member loyalty and engagement in today’s market.

Categories
Industry News & Trends Social & City Clubs

Beyond the Velvet Rope: 10 Membership Marketing Trends Reshaping Private City & Social Clubs in 2026

The private club industry is experiencing a renaissance with new marketing strategies that prioritize creativity over wealth and transform spaces into lifestyle ecosystems.

Categories
Industry News & Trends Membership Growth & Sales

Charting New Waters: 10 Membership Marketing Trends Transforming Private Yacht Clubs in 2026

Private yacht clubs are reinventing themselves as vibrant lifestyle destinations. Discover the 10 marketing trends transforming how clubs attract members in 2026.

Categories
Industry News & Trends Wellness & Lifestyle

The Longevity Economy: 10 Membership Marketing Trends Defining Private Wellness Clubs in 2026

Private wellness clubs are redefining luxury membership with $100k+ annual fees and medical-grade longevity protocols. Explore 10 trends shaping this $7 trillion market.