The calendar needs a plain statement first. As of November 6, 2026, the 2027 forecast does not exist. What does exist is a 2026 forecast, a 2026 summit that is still in progress, and a set of club decisions that sit downstream of both. This piece lays out what each of those actually says, and what it does not.
What Exists and What Does Not
The Global Wellness Summit’s 20th edition runs November 10 to 13, 2026, in Phuket, according to The Nation Thailand. The summit’s own event page and a June 2026 Spas of America listing both name Angsana Laguna Phuket as the venue, and the Spas of America listing says attendance is by invitation. The outlets do not agree on the theme: the organizers and Spas of America give it as “The Science, Art and Soul of Wellness,” while The Nation’s February coverage reported a different one.
The summit’s annual forecast is a separate product, and its 2026 edition appeared early in the year. The summit’s press release is dated January 27, 2026, and The Nation’s coverage ran February 4. We found no 2027 edition on the summit’s site or in search. The 2024 edition was also reported at the end of January, so if the pattern holds, the next one arrives in the new year, after your 2027 dues letter has gone out.
That is why this article is not a summary of what the summit said about clubs for 2027. It cannot be. It is a reading of the last forecast for what it implies, with the gaps marked.
Four 2026 Trends a Club Can Use
The over-optimization backlash. The trend essay by Jessica Smith argues that “the backlash isn’t against science. It’s against turning wellbeing into a performance.” She describes it as a recalibration, as people question whether constant self-measurement is making them feel better. For a club that bought a body-composition scanner or a recovery tracker, the useful reading is about programming. Members who tire of scores may respond better to a sauna, a class or a standing walk with friends than to another dashboard.
The festivalization of wellness. Megan Whitby describes group wellness events, from sober morning dance events to multi-day immersions, built around belonging and connection. She says hotels and operators are turning properties into hubs for this. Clubs already have the room, the calendar and the member base. The essay names no clubs, and the trend is a description of consumer events, not a prescription for yours.
Women and sports. The report’s trend on women’s sports, written by Amy Eisinger, sits alongside a report summary describing women of all ages flocking to strength training and competitive sport, reframing fitness from aesthetics to capability and longevity. A companion trend argues that longevity has been male-dominated and is turning toward women. A club can ask a simple, non-medical question: who uses the fitness center, and who does the programming speak to?
Longevity residences. Jane Kitchen writes that these homes and communities pair architecture with diagnostics and concierge medicine, and that the category is “mostly positioned as ultra-luxury.” She lists projects, several still in planning, including a ski community in Utah that is to include a diagnostics partner. This is the closest the report comes to club territory, because residential clubs sell a community as well as a course. It still says nothing about memberships.
What the Report Did Not Say
None of the four trend pages we read mentions private clubs, country clubs or membership models. That matters for how you cite it to a board. The forecast describes consumer behavior across hotels, real estate, fitness and beauty. On the evidence of these pages, any sentence that begins “the summit says clubs should” is the speaker’s inference, not the report’s finding.
The pages we read also do not tell you what members will pay, how many will use a new amenity, or whether a given treatment works. They are a forecast of direction. Treat any health claim a vendor attaches to one of these trends as the vendor’s claim, and ask for the study.
Where Club Wellness Already Sits
Clubs have placed wellness in their structures without waiting for a forecast, and the structures differ. At CDA National in Idaho, GOLF.com reported in August 2026 that a longevity package offered through Clinic 5C, a short boat ride from the club’s private beach, is available only to members. It lists hyperbaric oxygen therapy, IV infusions, quarterly checkups and an Oura ring, and gives no price.
The membership sheet “Great Hills Country Club,” published by Great Hills Country Club in Austin and updated in September 2024, lists a Social tier at $12,000 initiation and $402 a month, made up of $212 in dues plus reserve, debt-service and capital-fund charges, with access to wellness programs and a fitness center. Those figures may have changed since the sheet was issued. The membership sheet “2026 Country Club Membership,” published by Dataw Island Club in South Carolina, lists a fitness facility, indoor pool and dance and yoga studio at $346 a month in base dues. Neither document claims to follow a trend, and we are not claiming they do.
The point is that wellness is already a line item. Our look at the investor conference in Gstaad covered the capital side of the same shift.
What to Do Before January
Audit what members use. Pull 2026 visits for the fitness center, spa and classes, then compare against what you are about to add. A forecast is not a usage count.
Program for people, not for scores. If the backlash reading is right, a recurring group session is a safer bet than new tracking equipment. Our piece on the fall wellness cohort shows one way to build it.
Hold the claims. Describe what a service is and what it includes. Leave outcomes to named studies, and have counsel look at any language that implies a medical result.
Read the 2027 report when it lands. Then compare it with this one. The changes will tell you more than either document alone.
The Wellness Trends FAQ
Has the Global Wellness Summit published its 2027 trends?
Not as of November 6, 2026. The summit itself runs November 10 to 13, and its 2024 and 2026 forecasts were both released in late January of the year they cover. We found no 2027 edition.
Does the summit address private clubs?
In the 2026 trend pages we read, no. The report speaks to hotels, real estate, fitness, beauty and consumer products. Clubs have to translate it.
Should a club add longevity services now?
That is a business decision, not something this report settles. Look at member demand, staffing, licensing and liability first, and check what any provider claims against its cited evidence.
How We Did This
We opened and read each page linked above, and re-checked them on November 11, 2026. Dates and venue come from the summit’s own event page, with two outside outlets as cross-checks. Club details come from the clubs’ own membership documents and one named publication. Those documents are fee sheets, not endorsements of any program. We did not contact anyone. For broader context, read our August 2026 analysis, The Longevity Boom: Why Premium Wellness Clubs Are the Fastest-Growing Category in Private Membership.
If your board is deciding how to position wellness for 2027, Private Club Marketing has served private clubs exclusively since 2009 and brings that focus to country club marketing. Talk with us.
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