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Wellness & Lifestyle

Pre-Season Is Everything: Why Mountain Clubs Win or Lose Their Winter in August

Private ski and mountain clubs decide their winter in late summer. Here is how to run the pre-season acquisition window before the first chair spins.

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PCM News Wellness & Lifestyle

The Longevity Boom: Why Premium Wellness Clubs Are the Fastest-Growing Category in Private Membership

Premium wellness and longevity clubs are the fastest-growing category in private membership. What is driving demand, and what it means for club leadership.

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Industry News & Trends

U.S. Amateur 2026 at Merion: The Championship Hosting Case

No American course has been asked back by the USGA more often than Merion, and the U.S. Amateur 2026 at Merion adds another line to that record. For general managers, the lesson is not about golf — it is about capital discipline, staffing depth, and protecting the one thing members rate above all else.

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Industry News & Trends

Marketing the Sold-Out Club: Waitlist Strategy and Dues Positioning in a Full-Club Era

How full golf and country clubs should market membership, run waitlists, and position dues and initiation fees when demand outpaces supply.

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Industry News & Trends

Your August Playbook: Beating the Late-Summer Slump and Setting Up the Fall Season

August decides your fall. Four plays for private clubs — programming the late-summer cliff, winning renewal season, the summer-to-fall handoff, and keeping seasonal staff.

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Industry News & Trends

Budget Season Starts Now: How Top Clubs Build the 2027 Budget and Set Next Year’s Dues

The 2027 club budget is built in July–September. Inside the calendar, the dues math, and why the 9% era is over — with Sawgrass, Carolina GC, and Capital City CC.

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Industry News & Trends

The $530 Million Question: What Versant’s Full Swing Deal Reveals About Who Really Owns Your Club’s Golf Operation

Versant just paid $530 million for a simulator company. It already owned Golf Channel, GolfNow, GolfPass — and the software that runs private club memberships. Five vendors are becoming one, and most boards have never run the risk analysis.

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Industry News & Trends

Food & Beverage Minimums Explained: How Clubs Structure Them in 2026 — and Why Some Are Walking Away

How private clubs structure F&B minimums in 2026 — monthly, quarterly, annual — why they exist, and why a growing number of clubs are killing them or productizing them.

Categories
Club Profiles

Fall Books Now: Why July Is the Sales Window for Your Club’s Private-Events Business

October is America’s #1 wedding month and December corporate dates fill by August. Why your club’s fall private-events calendar is decided in July.

Categories
Club Profiles

The Junior Summer: How Camps and Junior Programming Became the Family-Membership Engine

Junior programming is the most underpriced acquisition channel in the club industry. The under-45 family joins for the kids. Here is how to price it.