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Golf PCM News

A Private Club Just Landed a PGA Tour Stop: What the Biltmore Championship at The Cliffs Means for Club Brand-Building

The Biltmore Championship brings the PGA Tour to a private club for the first time in Asheville in 80 years. Here’s what The Cliffs at Walnut Cove’s moment in the spotlight teaches every private club about turning visibility into lasting brand equity.

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Industry News & Trends

Club Championship Season: Marketing Your Member Championship to Prospects, Not Just Members

The Walker Cup proves the amateur pipeline still sells. Your member championship is the same story, running on your own course, and almost none of it reaches the prospects your club needs next.

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Industry News & Trends

Marketing the Sold-Out Club: Waitlist Strategy and Dues Positioning in a Full-Club Era

How full golf and country clubs should market membership, run waitlists, and position dues and initiation fees when demand outpaces supply.