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Industry News & Trends

Platinum Clubs of America 2026: The Definitive List & Rankings

0 Of all U.S. private clubs earn Platinum 0 Total Platinum Clubs (2025–2026) 0 Selection criteria evaluated 0 Program founded by John R. Sibbald Country Clubs 150 Golf Clubs 50 City Clubs 50 Yacht Clubs 30 Athletic Clubs 20 300 clubs total, representing the top five percent of U.S. private clubs, according to Platinum Clubs […]

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Industry News & Trends

NFL Player Golf Handicaps 2026: The Complete Ranked List

0 Lowest active NFL handicap (Brett Kern) 0 Josh Allen handicap (2026) 0 Travis Kelce handicap (2026) 0 NFL players in AT&T Pebble Pro-Am field history Ryan Succop +2.6 Brett Kern 0.4 Adam Thielen 0.6 Jake Elliott ~2 Josh Allen 3.5 Aaron Rodgers ~6 Patrick Mahomes ~8 Travis Kelce 10 Skill index inverted from handicap […]

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Industry News & Trends

The $530 Million Question: What Versant’s Full Swing Deal Reveals About Who Really Owns Your Club’s Golf Operation

Versant just paid $530 million for a simulator company. It already owned Golf Channel, GolfNow, GolfPass — and the software that runs private club memberships. Five vendors are becoming one, and most boards have never run the risk analysis.

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Industry News & Trends

A New YouTube Golf Tour Just Bought 27 Million Views of Free Distribution to Four Clubs

Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club marketing this quarter — and not one of them paid for it. What Your Golf Tour’s $1 million YouTube finale means for member acquisition.

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Golf

The 12 Most Iconic Private Golf Clubs Opening for the Season This Spring

The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.

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Industry News & Trends

The Membership Pricing Paradox: Why Raising Dues Can Actually Increase Demand

Why raising membership dues and initiation fees can actually increase demand at private clubs.

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Club Marketing & Strategy Seasonal Marketing Ideas

Private Club Marketing Ideas for May: Summer Kickoff Events, Member Appreciation, and Outdoor Programming

20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.

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Golf Real Estate Development

Presidential Golf: Which Presidents Played & Their Exclusive Clubs

From William Howard Taft to Joe Biden, discover the fascinating history of presidential golf. Learn which commanders-in-chief hit the links and their exclusive clubs.

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Golf

Best NFL Golfers in 2026: The Top 10 Players Who Dominate the Fairway

From Josh Allen’s 3.5 handicap to Adam Thielen’s near-scratch game, these NFL stars prove they’re just as competitive on golf courses as football fields.

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Golf

Why Augusta’s Partnership with Amazon Could Change Golf Broadcasting

Augusta National announces Amazon Prime Video will stream additional Masters coverage starting April 2024. This partnership marks a pivotal shift in golf broadcasting tradition.