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Industry News & Trends

The $530 Million Question: What Versant’s Full Swing Deal Reveals About Who Really Owns Your Club’s Golf Operation

Versant just paid $530 million for a simulator company. It already owned Golf Channel, GolfNow, GolfPass — and the software that runs private club memberships. Five vendors are becoming one, and most boards have never run the risk analysis.

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Industry News & Trends

A New YouTube Golf Tour Just Bought 27 Million Views of Free Distribution to Four Clubs

Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club marketing this quarter — and not one of them paid for it. What Your Golf Tour’s $1 million YouTube finale means for member acquisition.

Categories
Golf

The 12 Most Iconic Private Golf Clubs Opening for the Season This Spring

The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.

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Industry News & Trends

The Membership Pricing Paradox: Why Raising Dues Can Actually Increase Demand

Why raising membership dues and initiation fees can actually increase demand at private clubs.

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Club Marketing & Strategy Seasonal Marketing Ideas

Private Club Marketing Ideas for May: Summer Kickoff Events, Member Appreciation, and Outdoor Programming

20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.

Categories
Golf Real Estate Development

Presidential Golf: Which Presidents Played & Their Exclusive Clubs

From William Howard Taft to Joe Biden, discover the fascinating history of presidential golf. Learn which commanders-in-chief hit the links and their exclusive clubs.

Categories
Golf

Best NFL Golfers in 2026: The Top 10 Players Who Dominate the Fairway

From Josh Allen’s 3.5 handicap to Adam Thielen’s near-scratch game, these NFL stars prove they’re just as competitive on golf courses as football fields.

Categories
Golf

Why Augusta’s Partnership with Amazon Could Change Golf Broadcasting

Augusta National announces Amazon Prime Video will stream additional Masters coverage starting April 2024. This partnership marks a pivotal shift in golf broadcasting tradition.

Categories
Golf

PGA TOUR Enterprises Launch: Empowering Players with Equity and Shaping Golf’s Future

PGA TOUR Enterprises launches with Strategic Sports Group, giving nearly 200 players unprecedented equity ownership. This revolutionary partnership transforms players into stakeholders.

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Industry News & Trends

Creative Golf Influencers Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Instagram, we at Private Club Marketing have curated a list of accounts you should be following. With golf looking for more ways to attract a younger demographic Instagram’s platform is perfect for getting your message out to the loyal young […]