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Industry News & Trends

The Multi-Line Barn: How Equestrian Clubs Turn One Member Into Six Revenue Streams

Boarding, training, lessons, clinics, and show hauling make equestrian clubs the most diversified business in private clubs — and the stickiest membership.

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Social & City Clubs

The City-Club Comeback: How Urban Social Clubs Became the Hottest Membership Category in America

Why urban private social clubs are booming post-remote-work — the new-wave clubs, the legacy houses modernizing, and the membership playbook behind the revival.

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Industry News & Trends

The Fall Season Advantage: What Equestrian Clubs Teach Every Membership Team About Scarcity, Loyalty, and Land

How private equestrian, riding, and polo clubs build membership economics on land, season, and lineage — and the marketing playbook behind them.

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Industry News & Trends

The Open at Royal Birkdale: What America’s Private Clubs Can Learn From Links Golf’s Biggest Week

The Open at Royal Birkdale is a masterclass in scarcity, heritage, and data capture. Here is how US private clubs turn Open week into a membership engine.

Categories
Club Profiles Wellness & Lifestyle

Wimbledon Season at the Club: Turning Summer Tennis Into a Membership Engine

The 2026 Wimbledon Championships run June 29 through July 12 — and for private clubs with racquet facilities, those two weeks are less a sporting event than a strategic window: viewing events, junior academies, round-robins, and pro exhibitions that convert the world’s most watched tennis tournament into a membership and engagement engine.

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Industry News & Trends

The Member Acquisition Funnel: From First Tour to First Anniversary

54% of clubs have a waiting list — but a waiting list is a buffer, not a strategy. The disciplined member acquisition funnel from first tour to first anniversary, built on verified GGA, HubSpot, CMAA, and Club Benchmarking data.

Categories
Club Marketing & Strategy Seasonal Marketing Ideas

Private Club Marketing Ideas for March: Small Events, Stronger Member Connection

Fresh private club marketing ideas for March 2026: seasonal events, member engagement strategies, and programming that builds stronger community connections.

Categories
Golf

Why Augusta’s Partnership with Amazon Could Change Golf Broadcasting

Augusta National announces Amazon Prime Video will stream additional Masters coverage starting April 2024. This partnership marks a pivotal shift in golf broadcasting tradition.

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Industry News & Trends

Daylight Saving Time: A Golden Opportunity for Private Country Clubs

Daylight saving time offers private country clubs golden opportunities to increase member engagement and revenue through extended golf hours, twilight packages, and outdoor dining experiences.

Categories
Social & City Clubs

How Do You Structure a Social Club? A Step-by-Step Guide to Success

Create a thriving social club with proper structure, governance, and membership models. Our comprehensive guide covers everything from legal setup to community building.