We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
Tag: Social Clubs
From initiation fees to annual dues, here’s what verified research reveals about the real cost of membership at the Bohemian Club, Knickerbocker Club, Somerset Club, Augusta National, and more.
Richard Caring’s £1.4 billion sale of Annabel’s, The Ivy, and Scott’s to Abu Dhabi’s DIAFA puts a hard number on the brand equity of legacy private-club names — and sets a new benchmark for how U.S. operators should value their own institutional assets.
Wine clubs now drive more revenue than tasting rooms — but average member tenure is falling, churn is accelerating, and 40% of wineries aren’t even tracking it. Here’s what the data from SVB, Sovos, and the Wine Market Council reveals about what separates high-retention operations from the rest.
From Maidstone Club’s $1M initiation to Fisher Island’s private ferry access — we ranked the 14 most exclusive beach and coastal clubs in America by scarcity, cost, and prestige.
From waitlist psychology to referral activation, the clubs capturing the most ground this spring are running a three-phase system — not opening the doors wider and hoping for the best.
On hotel partnerships, growth markets, $40M art programs, and why the most important private club opening of 2026 is a masterclass in brand strategy.
Proven membership marketing strategies for 501(c)(7) private clubs — fully IRS-compliant. Learn how to attract new members with digital marketing, open houses, referral programs, email campaigns, and social media.
From William Howard Taft to Joe Biden, discover the fascinating history of presidential golf. Learn which commanders-in-chief hit the links and their exclusive clubs.
Private club wellness has evolved from basic fitness to comprehensive health experiences that drive member loyalty and engagement in today’s market.