Categories
Industry News & Trends

A New YouTube Golf Tour Just Bought 27 Million Views of Free Distribution to Four Clubs

Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club marketing this quarter — and not one of them paid for it. What Your Golf Tour’s $1 million YouTube finale means for member acquisition.

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Member Retention & Engagement

Member Satisfaction Surveys Done Right: The Questions That Predict Retention and the Ones That Waste Everyone’s Time

The survey questions that actually predict member churn — and the ones that waste everyone’s time.

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Club Marketing & Strategy

A Conversation With Zack Bates, Founder of Private Club Marketing

We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.

Categories
Golf

The 12 Most Iconic Private Golf Clubs Opening for the Season This Spring

The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.

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Industry News & Trends

How California Wealth Migration Is Reshaping Montana’s Private Clubs

The largest single migration of concentrated American wealth in a generation is flowing out of California — and a disproportionate share of it is rerouting through Montana’s private golf and ski clubs. Data, implications, and the operator playbook.

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Industry News & Trends

The Membership Pricing Paradox: Why Raising Dues Can Actually Increase Demand

Why raising membership dues and initiation fees can actually increase demand at private clubs.

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Industry News & Trends

What Does It Cost to Join America’s Most Exclusive Private Clubs? (2026 Membership Fees)

From initiation fees to annual dues, here’s what verified research reveals about the real cost of membership at the Bohemian Club, Knickerbocker Club, Somerset Club, Augusta National, and more.

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Wellness & Lifestyle

Ski to Summer: How Mountain Clubs Are Eliminating the Off-Season Revenue Gap

How mountain clubs are eliminating the off-season revenue gap with year-round programming strategies.

Categories
Club Operations & Technology

The Identity Resolution Playbook: How Clubs Are Turning Anonymous Website Visitors Into Membership Leads

How clubs are turning anonymous website visitors into qualified membership leads with identity resolution.

Categories
Club Marketing & Strategy Seasonal Marketing Ideas

Private Club Marketing Ideas for May: Summer Kickoff Events, Member Appreciation, and Outdoor Programming

20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.