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Industry News & Trends

Platinum Clubs of America 2026: The Definitive List & Rankings

0 Of all U.S. private clubs earn Platinum 0 Total Platinum Clubs (2025–2026) 0 Selection criteria evaluated 0 Program founded by John R. Sibbald Country Clubs 150 Golf Clubs 50 City Clubs 50 Yacht Clubs 30 Athletic Clubs 20 300 clubs total, representing the top five percent of U.S. private clubs, according to Platinum Clubs […]

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Wellness & Lifestyle

The Four-Season Mountain Club: Turning a Winter Asset Into Year-Round Membership Value

Winter is only 120 days. The mountain clubs winning membership and retention are the ones selling the other 245 — summer programming, real estate, and belonging.

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Industry News & Trends

NFL Player Golf Handicaps 2026: The Complete Ranked List

0 Lowest active NFL handicap (Brett Kern) 0 Josh Allen handicap (2026) 0 Travis Kelce handicap (2026) 0 NFL players in AT&T Pebble Pro-Am field history Ryan Succop +2.6 Brett Kern 0.4 Adam Thielen 0.6 Jake Elliott ~2 Josh Allen 3.5 Aaron Rodgers ~6 Patrick Mahomes ~8 Travis Kelce 10 Skill index inverted from handicap […]

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Industry News & Trends

Inside the Private-Track Boom: The Membership Economics of America’s Driving Clubs

How private driving clubs are turning racetracks into real estate, initiation fees, and garage-condo communities for high-net-worth members.

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Social & City Clubs

The City-Club Comeback: How Urban Social Clubs Became the Hottest Membership Category in America

Why urban private social clubs are booming post-remote-work — the new-wave clubs, the legacy houses modernizing, and the membership playbook behind the revival.

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Industry News & Trends

Monterey Car Week and the 75th Pebble Beach Concours: How Private Clubs Own the Peninsula in August

For one week every August, the Monterey Peninsula becomes the most expensive square mileage in the collector economy — and almost none of the best rooms in it are for sale. The lawn at the Concours, the paddock hospitality at Laguna Seca, the shaded terrace where a nine-figure collection changes hands over lunch: these are […]

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Industry News & Trends

U.S. Amateur 2026 at Merion: The Championship Hosting Case

No American course has been asked back by the USGA more often than Merion, and the U.S. Amateur 2026 at Merion adds another line to that record. For general managers, the lesson is not about golf — it is about capital discipline, staffing depth, and protecting the one thing members rate above all else.

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Industry News & Trends

The 172-Club Operator: Inside the KSL Invited Heritage Golf Deal

A single operator with 172 golf and country clubs touches roughly 5% of the commercially relevant U.S. club market — and something near 40% of the for-profit universe. The KSL Invited Heritage Golf merger doesn’t make independent clubs obsolete, but it does change who they’re competing against. Here’s the arithmetic, the real advantages on both sides, and the board-level defense that actually works.

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Industry News & Trends

The Fall Season Advantage: What Equestrian Clubs Teach Every Membership Team About Scarcity, Loyalty, and Land

How private equestrian, riding, and polo clubs build membership economics on land, season, and lineage — and the marketing playbook behind them.

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Industry News & Trends

Budget Season Starts Now: How Top Clubs Build the 2027 Budget and Set Next Year’s Dues

The 2027 club budget is built in July–September. Inside the calendar, the dues math, and why the 9% era is over — with Sawgrass, Carolina GC, and Capital City CC.