Struggling clubs try to be cheaper, newer and more personal all at once. The clubs that lead pick one way to win. Here is how to apply The Discipline of Market Leaders to your club, along with a three-step exercise for your next board retreat.
Category: Member Retention & Engagement
The best social and city clubs don’t sell gyms, dining, or spaces — they sell community, curation, and identity. Here is how they market belonging as the product.
The summer sailing calendar isn’t programming — at the most commercially sophisticated waterfront clubs, it’s the primary revenue architecture of the fiscal year. Here’s how to build deliberate, multi-stream revenue around every race week.
The summer survey window is the best moment to course-correct before fall budgets, capital planning, and election cycles. The questions that surface real friction — and the ones that just produce a binder no one opens.
The survey questions that actually predict member churn — and the ones that waste everyone’s time.
The real driver of tennis club retention in 2026 isn’t court quality or facilities. It’s community, and the clubs winning are building social ecosystems that make members impossible to lose.
Clubs with structured onboarding retain members at rates 26% higher than those without — yet fewer than 40% have a formalized program. A 90-day framework for turning new members into lifelong advocates.
Multi-generational members stay 40% longer and spend more than first-generation members. Learn why building family legacy is your club’s ultimate advantage.
The private club industry faces a critical talent shortage that directly impacts member experience. Staff turnover costs more than you think—both financially and in service quality.
Traditional private clubs face unexpected competition from urban social clubs and lifestyle brands targeting the same affluent members. The battle for belonging has evolved.