The recurring-revenue math behind wellness membership—pricing, retention, and how traditional clubs can add wellness as a durable membership driver.
Tag: Onboarding
Only 15% of club leaders report tennis capacity concerns — versus 50% for golf and 41% for pickleball. That empty court time is the one unconstrained inventory you have during the week the whole country is watching tennis. Here is how to run US Open Fan Week as a membership acquisition campaign instead of a bar event.
Boarding, training, lessons, clinics, and show hauling make equestrian clubs the most diversified business in private clubs — and the stickiest membership.
How full golf and country clubs should market membership, run waitlists, and position dues and initiation fees when demand outpaces supply.
Junior programming is the most underpriced acquisition channel in the club industry. The under-45 family joins for the kids. Here is how to price it.
Summer is not incidental to winery revenue — for the wineries managing it deliberately, it is the most productive acquisition and retention window of the year. Here’s how seasonal releases, allocation waitlists, and member-exclusive events are reshaping DTC and wine club growth.
June is the last practical moment to course-correct before Q3 planning locks in another year of assumptions. Here are the seven funnel metrics — from inquiry-to-tour through marketing ROI — that separate clubs running on data from those running on intuition.
54% of clubs have a waiting list — but a waiting list is a buffer, not a strategy. The disciplined member acquisition funnel from first tour to first anniversary, built on verified GGA, HubSpot, CMAA, and Club Benchmarking data.
Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty days has one obvious move that the market, the membership, and the management team are quietly waiting for — restore the name.
20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.