Categories
Club Marketing & Strategy

A Conversation With Zack Bates, Founder of Private Club Marketing

We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.

Categories
Golf

The 12 Most Iconic Private Golf Clubs Opening for the Season This Spring

The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.

Categories
Industry News & Trends

How California Wealth Migration Is Reshaping Montana’s Private Clubs

The largest single migration of concentrated American wealth in a generation is flowing out of California — and a disproportionate share of it is rerouting through Montana’s private golf and ski clubs. Data, implications, and the operator playbook.

Categories
Industry News & Trends

The Membership Pricing Paradox: Why Raising Dues Can Actually Increase Demand

Why raising membership dues and initiation fees can actually increase demand at private clubs.

Categories
Industry News & Trends

What Does It Cost to Join America’s Most Exclusive Private Clubs? (2026 Membership Fees)

From initiation fees to annual dues, here’s what verified research reveals about the real cost of membership at the Bohemian Club, Knickerbocker Club, Somerset Club, Augusta National, and more.

Categories
Club Marketing & Strategy Seasonal Marketing Ideas

Private Club Marketing Ideas for May: Summer Kickoff Events, Member Appreciation, and Outdoor Programming

20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.

Categories
Wellness & Lifestyle

Padel Is Exploding: A Private Club Operator’s Guide to Courts, Programming, and ROI

A private club operator’s complete guide to padel courts — construction costs, programming, and ROI.

Categories
Golf

From Tee Box to Inbox: How the Best Golf Clubs Turn Rounds Into Relationships

How the best golf clubs turn every round into a relationship-building opportunity that drives membership.

Categories
Club Marketing & Strategy Industry News & Trends

The Club Board’s Blind Spot: Why Marketing Gets Cut First and What It Really Costs

Why club boards cut marketing first, what it really costs, and the data that changes the conversation.

Categories
Industry News & Trends Membership Growth & Sales

The New Country Club Member: What Under-45 Families Actually Want From Their Club

What younger families actually want from their country club membership — and how to attract them.