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Industry News & Trends

The New Country Club Member: What Under-45 Families Actually Want From Their Club

What younger families actually want from their country club membership — and how to attract them.

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Industry News & Trends

The Pool Season Playbook: Programming, Staffing, and Revenue Strategies That Make Summer Count

Programming, staffing, and revenue strategies to maximize your club’s pool season ROI this summer.

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Industry News & Trends

Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations

The most forward-thinking private clubs are deploying AI member services to handle bookings, guest coordination, and personalized outreach around the clock, freeing staff to focus on what only people can do.

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Industry News & Trends

The 14 Most Exclusive Beach and Coastal Clubs in America, Ranked

From Maidstone Club’s $1M initiation to Fisher Island’s private ferry access — we ranked the 14 most exclusive beach and coastal clubs in America by scarcity, cost, and prestige.

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Industry News & Trends

Valet-Ready: The Most Iconic Cars in Country Club History

A cultural history of the automobiles that have always belonged — and the ones that always will.

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Industry News & Trends

The Club Website Audit: What Your Online Presence Is Costing You in Membership Inquiries

We audited 41 private club websites and scored them across SEO, conversion, mobile, and performance. The average score was 79 out of 100. Fifty-six percent had no membership link in their navigation. Here is what we found.

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Club Marketing & Strategy

Anchors and Aspirations: Spring Marketing Strategies for Yacht and Waterfront Clubs

From waitlist psychology to referral activation, the clubs capturing the most ground this spring are running a three-phase system — not opening the doors wider and hoping for the best.

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Industry News & Trends

The Member Onboarding Playbook: First 90 Days That Create Lifelong Members

Clubs with structured onboarding retain members at rates 26% higher than those without — yet fewer than 40% have a formalized program. A 90-day framework for turning new members into lifelong advocates.

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Industry News & Trends

What Zero Bond at the Wynn Tells Us About the Future of Private Club Brand Building

On hotel partnerships, growth markets, $40M art programs, and why the most important private club opening of 2026 is a masterclass in brand strategy.

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Real Estate Development

The Spring Selling Season: How Smart Clubs Are Tying Membership to Luxury Real Estate

As high-net-worth buyers return to the market this spring, forward-thinking private clubs are repositioning membership as more than an amenity. they are presenting it as the anchor of a luxury lifestyle purchase. here is how the most successful clubs are making that connection count.