Recovery science and longevity programming have become the fastest-compounding category private-club members spend in. Here’s the demand data — and the revenue and retention case for building it right.
Tag: High Net Worth
54% of clubs have a waiting list — but a waiting list is a buffer, not a strategy. The disciplined member acquisition funnel from first tour to first anniversary, built on verified GGA, HubSpot, CMAA, and Club Benchmarking data.
Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is being engineered around hyper-personalization, wellness infrastructure, and lifestyle ecosystems — not cabanas and rum punch.
Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club marketing this quarter — and not one of them paid for it. What Your Golf Tour’s $1 million YouTube finale means for member acquisition.
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
Why raising membership dues and initiation fees can actually increase demand at private clubs.
How clubs are turning anonymous website visitors into qualified membership leads with identity resolution.
20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.
A private club operator’s complete guide to padel courts — construction costs, programming, and ROI.
Wine clubs now drive more revenue than tasting rooms — but average member tenure is falling, churn is accelerating, and 40% of wineries aren’t even tracking it. Here’s what the data from SVB, Sovos, and the Wine Market Council reveals about what separates high-retention operations from the rest.