How private racquet clubs are turning the pickleball boom into membership growth without alienating tennis members. Data, tensions, and a marketing playbook.
Tag: Membership Sales
How wineries and clubs can turn harvest events and the fall release calendar into their strongest wine-club acquisition and retention window of the year.
How full golf and country clubs should market membership, run waitlists, and position dues and initiation fees when demand outpaces supply.
August decides your fall. Four plays for private clubs — programming the late-summer cliff, winning renewal season, the summer-to-fall handoff, and keeping seasonal staff.
Member-guest season is peak prospect season. Why your signature invitational’s guest list is the highest-density membership lead list your club will assemble all year.
Summer is peak season for member-guest traffic — and the highest-density window of pre-qualified prospects your club will see all year. Here’s how to build the capture, nurture, and trial system that turns a pleasant afternoon on the course into a fall membership close.
The beach club compresses almost all of its annual revenue into a 90-to-120-day window — and the operators who maximize it treat the cabana tier, the day-pass program, and the summer guest list as a single integrated machine, not three separate problems.
As the 126th U.S. Open returns to Shinnecock Hills, a USGA founding club hosting its sixth Open, the championship offers a master class in the kind of prestige private clubs spend decades trying to build.
Twelve weeks of summer is the whole retention argument for younger families. The clubs getting it right aren’t running one signature event — they’re building a weekly calendar that makes the question ‘should we go?’ obsolete.
Two clubs can quote the same six-figure fee and offer completely different deals. A plain-English guide to equity vs. non-equity memberships, refundable deposits, transfer fees, and what really sets the number.