We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
Tag: Membership Sales
Why raising membership dues and initiation fees can actually increase demand at private clubs.
How mountain clubs are eliminating the off-season revenue gap with year-round programming strategies.
How clubs are turning anonymous website visitors into qualified membership leads with identity resolution.
20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.
The Caring/DIAFA deal is being celebrated as a triumph of brand-building. It is also the start of a clock. When a legendary private club changes hands at a premium valuation, new owners face a pressure that did not exist before — and two cautionary case studies — Soho House and ClubCorp — have already shown what happens when that pressure wins.
How the best golf clubs turn every round into a relationship-building opportunity that drives membership.
Why club boards cut marketing first, what it really costs, and the data that changes the conversation.
What younger families actually want from their country club membership — and how to attract them.
Wine clubs now drive more revenue than tasting rooms — but average member tenure is falling, churn is accelerating, and 40% of wineries aren’t even tracking it. Here’s what the data from SVB, Sovos, and the Wine Market Council reveals about what separates high-retention operations from the rest.