Categories
Industry News & Trends

The Multi-Line Barn: How Equestrian Clubs Turn One Member Into Six Revenue Streams

Boarding, training, lessons, clinics, and show hauling make equestrian clubs the most diversified business in private clubs — and the stickiest membership.

Categories
Wellness & Lifestyle

Pre-Season Is Everything: Why Mountain Clubs Win or Lose Their Winter in August

Private ski and mountain clubs decide their winter in late summer. Here is how to run the pre-season acquisition window before the first chair spins.

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Industry News & Trends

Country Club Salaries 2026: What GMs and Superintendents Earn

The private club industry pays $17.4 billion in annual payroll — 53 cents of every revenue dollar. Before your board debates what the GM, membership director, or superintendent should earn, it needs to understand the payroll economics that set the ceiling and the floor. Here is what the public data actually shows, and where it stops.

Categories
PCM News Wellness & Lifestyle

The Longevity Boom: Why Premium Wellness Clubs Are the Fastest-Growing Category in Private Membership

Premium wellness and longevity clubs are the fastest-growing category in private membership. What is driving demand, and what it means for club leadership.

Categories
Social & City Clubs

The City-Club Comeback: How Urban Social Clubs Became the Hottest Membership Category in America

Why urban private social clubs are booming post-remote-work — the new-wave clubs, the legacy houses modernizing, and the membership playbook behind the revival.

Categories
Membership Growth & Sales

The Pickleball Dividend: How Racquet Clubs Are Converting the Boom Into Membership Growth

How private racquet clubs are turning the pickleball boom into membership growth without alienating tennis members. Data, tensions, and a marketing playbook.

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Industry News & Trends

Harvest Season Is Your Best Acquisition Window: Turning the Crush and Fall Release Into Wine-Club Growth

How wineries and clubs can turn harvest events and the fall release calendar into their strongest wine-club acquisition and retention window of the year.

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Industry News & Trends

Marketing the Sold-Out Club: Waitlist Strategy and Dues Positioning in a Full-Club Era

How full golf and country clubs should market membership, run waitlists, and position dues and initiation fees when demand outpaces supply.

Categories
Industry News & Trends

The Fall Season Advantage: What Equestrian Clubs Teach Every Membership Team About Scarcity, Loyalty, and Land

How private equestrian, riding, and polo clubs build membership economics on land, season, and lineage — and the marketing playbook behind them.

Categories
Industry News & Trends

Your August Playbook: Beating the Late-Summer Slump and Setting Up the Fall Season

August decides your fall. Four plays for private clubs — programming the late-summer cliff, winning renewal season, the summer-to-fall handoff, and keeping seasonal staff.