The recurring-revenue math behind wellness membership—pricing, retention, and how traditional clubs can add wellness as a durable membership driver.
Tag: Membership Sales
The best social and city clubs don’t sell gyms, dining, or spaces — they sell community, curation, and identity. Here is how they market belonging as the product.
Only 15% of club leaders report tennis capacity concerns — versus 50% for golf and 41% for pickleball. That empty court time is the one unconstrained inventory you have during the week the whole country is watching tennis. Here is how to run US Open Fan Week as a membership acquisition campaign instead of a bar event.
Most clubs treat Labor Day as the end of the selling season. It is actually the last day of the strongest lead-generation window on the calendar. With 53% of private clubs now reporting full memberships or a waitlist, the constraint on fall growth isn’t demand — it’s follow-up discipline and having something specific to sell in September.
A framework for designing wine-club tiers and pricing, from an accessible entry level to collector and allocation tiers, and what each should include.
A GM’s guide to the unit economics of racquet clubs: court utilization, programming, lesson and pro-shop revenue, and how racquet play drives retention.
How reciprocity, club networks, and multi-club membership create value, retention, and marketing leverage for golf and country clubs.
Boarding, training, lessons, clinics, and show hauling make equestrian clubs the most diversified business in private clubs — and the stickiest membership.
Private ski and mountain clubs decide their winter in late summer. Here is how to run the pre-season acquisition window before the first chair spins.
The private club industry pays $17.4 billion in annual payroll — 53 cents of every revenue dollar. Before your board debates what the GM, membership director, or superintendent should earn, it needs to understand the payroll economics that set the ceiling and the floor. Here is what the public data actually shows, and where it stops.