Private Club Marketing
The Hampton Classic just closed, Burghley and the Valkenswaard leg of the Global Champions Tour open this weekend, and equestrian clubs are entering the only season that matters for recruiting. Here’s how Belle Meade Hunt, Green Spring Valley Hounds, and three other hunts turn opening meet into a documented hunt club membership pipeline.
The Walker Cup proves the amateur pipeline still sells. Your member championship is the same story, running on your own course, and almost none of it reaches the prospects your club needs next.
How private driving clubs use founding-member programs, garage waitlists, and event calendars to build demand, community, and long-term retention.
Winter is only 120 days. The mountain clubs winning membership and retention are the ones selling the other 245 — summer programming, real estate, and belonging.
The recurring-revenue math behind wellness membership—pricing, retention, and how traditional clubs can add wellness as a durable membership driver.
The best social and city clubs don’t sell gyms, dining, or spaces — they sell community, curation, and identity. Here is how they market belonging as the product.
A framework for designing wine-club tiers and pricing, from an accessible entry level to collector and allocation tiers, and what each should include.
A GM’s guide to the unit economics of racquet clubs: court utilization, programming, lesson and pro-shop revenue, and how racquet play drives retention.
How reciprocity, club networks, and multi-club membership create value, retention, and marketing leverage for golf and country clubs.
Boarding, training, lessons, clinics, and show hauling make equestrian clubs the most diversified business in private clubs — and the stickiest membership.