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Industry News & Trends

The Equestrian Advantage: Why More Private Clubs Are Putting Horses Back on the Property

Equestrian programs are a rare amenity at private clubs. See the growth in the sport, what members want, and how clubs can use horses to build membership.

Categories
Golf

Sports Team Owners Who Own Private Golf Clubs (and What Their Clubs Teach the Rest of Us)

Stephen Ross, Michael Jordan, Jim Crane, Bill Foley and other team owners have built or bought private golf clubs. Here is what they own, why they do it, and what club leaders can learn.

Categories
Membership Growth & Sales

How Much Does a Country Club Membership Really Cost? (And the Under-40 Option Most Clubs Don’t Advertise)

What a country club membership really costs: initiation, dues, minimums, assessments, and the under-40 tier most clubs don’t advertise.

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Industry News & Trends

The Club Without Members: What Austin Sports Club Borrowed From Private Clubs

Kevin Durant, Rich Kleiman and Joe Gebbia open a 4,723-square-foot room on East Third Street on September 10 and call it a club. The word is doing real work — and it is aimed squarely at the discretionary social spend private clubs assume is already theirs.

Categories
Social & City Clubs

The NYC Private Club Music Guide

Where New York’s private clubs host live music and DJ nights, what membership costs, and how non-members can get in. Every entry sourced.

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Industry News & Trends

Rolling Stone: Private Clubs Are Turning Live Music Into a Membership Perk

Rolling Stone looks at how private clubs are booking arena-level artists into rooms of a few hundred people. PCM founder Zack Bates weighs in. Here’s what it means for your club.

Categories
Golf PCM News

A Private Club Just Landed a PGA Tour Stop: What the Biltmore Championship at The Cliffs Means for Club Brand-Building

The Biltmore Championship brings the PGA Tour to a private club for the first time in Asheville in 80 years. Here’s what The Cliffs at Walnut Cove’s moment in the spotlight teaches every private club about turning visibility into lasting brand equity.

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Industry News & Trends

Travis Kelce Golf Handicap: Inside the Tight End’s Course Life

On the par-3 16th hole at TPC Scottsdale — the stadium hole, surrounded by thousands of fans, beer cans stacked to the sky — Travis Kelce stepped to the tee, took a breath, and struck an iron to within a few feet of the flag. The crowd erupted. Kelce, six-foot-five and grinning, picked up his […]

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Industry News & Trends

Where the Forbes 400 Belong: The Private Clubs of America’s Richest (2026)

The Forbes 400 could join any club in the country, yet the same short list keeps appearing. Here’s where America’s billionaires hold membership, checked against the 2026 list, and four lessons every club leader can borrow.

Categories
Social & City Clubs

Fashion Week Overflow: How City Clubs Win the Eight Nights of NYFW

From September 10–15, New York Fashion Week floods Manhattan with the ultra-wealthy clients every club wants. Here’s the data-backed playbook — and the real clubs, from Zero Bond to Spring Place — turning eight nights of NYFW into a year of membership pipeline.