Equestrian programs are a rare amenity at private clubs. See the growth in the sport, what members want, and how clubs can use horses to build membership.
Equestrian programs are a rare amenity at private clubs. See the growth in the sport, what members want, and how clubs can use horses to build membership.
Stephen Ross, Michael Jordan, Jim Crane, Bill Foley and other team owners have built or bought private golf clubs. Here is what they own, why they do it, and what club leaders can learn.
What a country club membership really costs: initiation, dues, minimums, assessments, and the under-40 tier most clubs don’t advertise.
Kevin Durant, Rich Kleiman and Joe Gebbia open a 4,723-square-foot room on East Third Street on September 10 and call it a club. The word is doing real work — and it is aimed squarely at the discretionary social spend private clubs assume is already theirs.
Where New York’s private clubs host live music and DJ nights, what membership costs, and how non-members can get in. Every entry sourced.
Rolling Stone looks at how private clubs are booking arena-level artists into rooms of a few hundred people. PCM founder Zack Bates weighs in. Here’s what it means for your club.
The Biltmore Championship brings the PGA Tour to a private club for the first time in Asheville in 80 years. Here’s what The Cliffs at Walnut Cove’s moment in the spotlight teaches every private club about turning visibility into lasting brand equity.
On the par-3 16th hole at TPC Scottsdale — the stadium hole, surrounded by thousands of fans, beer cans stacked to the sky — Travis Kelce stepped to the tee, took a breath, and struck an iron to within a few feet of the flag. The crowd erupted. Kelce, six-foot-five and grinning, picked up his […]
The Forbes 400 could join any club in the country, yet the same short list keeps appearing. Here’s where America’s billionaires hold membership, checked against the 2026 list, and four lessons every club leader can borrow.
From September 10–15, New York Fashion Week floods Manhattan with the ultra-wealthy clients every club wants. Here’s the data-backed playbook — and the real clubs, from Zero Bond to Spring Place — turning eight nights of NYFW into a year of membership pipeline.