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Club Profiles

Before You Sign the 2027 Dues Letter: Club Costs Are Up 38% Since 2019

Form 990 filings from 1,382 clubs show expenses up 38.1% since 2019. Revenue kept pace, but costs outgrew revenue at nearly half of clubs last year.

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Club Profiles Membership Growth & Sales

The Initiation Fee Boom, in the Filings: $1.45 Billion Across 1,123 Clubs

Private clubs reported $1.45 billion in initiation fees and capital contributions on fiscal 2024 Form 990s. In a constant 864-club panel, fee income grew 64.8% in five years, outpacing revenue.

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Club Profiles

Fall Books Now: Why July Is the Sales Window for Your Club’s Private-Events Business

October is America’s #1 wedding month and December corporate dates fill by August. Why your club’s fall private-events calendar is decided in July.

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Club Profiles

The Junior Summer: How Camps and Junior Programming Became the Family-Membership Engine

Junior programming is the most underpriced acquisition channel in the club industry. The under-45 family joins for the kids. Here is how to price it.

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Club Profiles Wellness & Lifestyle

Wimbledon Season at the Club: Turning Summer Tennis Into a Membership Engine

The 2026 Wimbledon Championships run June 29 through July 12 — and for private clubs with racquet facilities, those two weeks are less a sporting event than a strategic window: viewing events, junior academies, round-robins, and pro exhibitions that convert the world’s most watched tennis tournament into a membership and engagement engine.

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Club Profiles

Where the NFL’s Best Golfers Actually Belong: Inside Football’s Private Club Memberships

Tom Brady at Seminole. Tony Romo at Maridoe. Larry Fitzgerald at Whisper Rock. Where the NFL’s most serious golfers actually hold bag tags — and the three-membership pattern that runs through the league.

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Club Profiles Industry News & Trends

The Coolest Pools in Private Clubs

From Boca West’s $45 million five-pool aquatics complex to the submerged loungers and cabana bars redefining club leisure — a tour of the private-club pool designs that have quietly become the most important membership amenity in season.

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Club Profiles Industry News & Trends

The 14 Most Exclusive Beach and Coastal Clubs in America, Ranked

From Maidstone Club’s $1M initiation to Fisher Island’s private ferry access — we ranked the 14 most exclusive beach and coastal clubs in America by scarcity, cost, and prestige.

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Club Profiles Industry News & Trends

Valet-Ready: The Most Iconic Cars in Country Club History

A cultural history of the automobiles that have always belonged — and the ones that always will.

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Club Marketing & Strategy Club Profiles Industry News & Trends

What Zero Bond at the Wynn Tells Us About the Future of Private Club Brand Building

On hotel partnerships, growth markets, $40M art programs, and why the most important private club opening of 2026 is a masterclass in brand strategy.