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Industry News & Trends

The $530 Million Question: What Versant’s Full Swing Deal Reveals About Who Really Owns Your Club’s Golf Operation

Versant just paid $530 million for a simulator company. It already owned Golf Channel, GolfNow, GolfPass — and the software that runs private club memberships. Five vendors are becoming one, and most boards have never run the risk analysis.

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Industry News & Trends

Food & Beverage Minimums Explained: How Clubs Structure Them in 2026 — and Why Some Are Walking Away

How private clubs structure F&B minimums in 2026 — monthly, quarterly, annual — why they exist, and why a growing number of clubs are killing them or productizing them.

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Club Profiles

The Junior Summer: How Camps and Junior Programming Became the Family-Membership Engine

Junior programming is the most underpriced acquisition channel in the club industry. The under-45 family joins for the kids. Here is how to price it.

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Industry News & Trends

The Open at Royal Birkdale: What America’s Private Clubs Can Learn From Links Golf’s Biggest Week

The Open at Royal Birkdale is a masterclass in scarcity, heritage, and data capture. Here is how US private clubs turn Open week into a membership engine.

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Industry News & Trends

Club Assessments Explained: Capital Dues, Special Assessments and What Members Actually Owe in 2026

Capital dues, operating assessments and special assessments are not the same thing. How each is levied, what members actually owe in 2026, and what separates a clean capital ask from a costly one.

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Industry News & Trends

The Member-Guest Economy: Turning Your Signature Invitational Into a Membership Pipeline

Member-guest season is peak prospect season. Why your signature invitational’s guest list is the highest-density membership lead list your club will assemble all year.

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Club Marketing & Strategy Seasonal Marketing Ideas

Private Club Marketing Ideas for July: Independence Day, Peak Season & the Member-Referral Surge

July delivers more U.S. golf rounds than any other month — and a built-in convergence of holiday energy, peak engagement, and referral momentum that the best-run clubs plan for before June ends. Here is the week-by-week playbook.

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Industry News & Trends

Summer in the Mountains: How Alpine Clubs Own the Green Season

The best mountain clubs don’t close between ski seasons — they change the conversation entirely. Here’s how the most sophisticated alpine properties program summer, and why it’s become their most effective membership conversion tool.

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Industry News & Trends

The Beach Club at Peak Season: Cabana Economics & the Summer Waitlist Playbook

The beach club compresses almost all of its annual revenue into a 90-to-120-day window — and the operators who maximize it treat the cabana tier, the day-pass program, and the summer guest list as a single integrated machine, not three separate problems.

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Wellness & Lifestyle

Padel, Pickleball, or Both? Building the Right Racquet Program in 2026

Every club is being asked to take a position on racquet sports. Here’s how to decide the right court mix — accounting for space, noise, construction cost, member demand, and what it takes to actually staff what you build.