As the 126th U.S. Open returns to Shinnecock Hills, a USGA founding club hosting its sixth Open, the championship offers a master class in the kind of prestige private clubs spend decades trying to build.
Tag: Golf Clubs
Twelve weeks of summer is the whole retention argument for younger families. The clubs getting it right aren’t running one signature event — they’re building a weekly calendar that makes the question ‘should we go?’ obsolete.
The business elite don’t golf where money talks — they golf where money can’t get you in. Inside the invitation-only clubs that prove status outranks net worth.
Two clubs can quote the same six-figure fee and offer completely different deals. A plain-English guide to equity vs. non-equity memberships, refundable deposits, transfer fees, and what really sets the number.
June is the last practical moment to course-correct before Q3 planning locks in another year of assumptions. Here are the seven funnel metrics — from inquiry-to-tour through marketing ROI — that separate clubs running on data from those running on intuition.
Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club marketing this quarter — and not one of them paid for it. What Your Golf Tour’s $1 million YouTube finale means for member acquisition.
The survey questions that actually predict member churn — and the ones that waste everyone’s time.
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.
The largest single migration of concentrated American wealth in a generation is flowing out of California — and a disproportionate share of it is rerouting through Montana’s private golf and ski clubs. Data, implications, and the operator playbook.